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London Fog

Nicole Scherzinger is the New Face of London Fog

Nicole Scherzinger is the New Face of London Fog

Nicole Scherzinger has become the new ambassador of trench-coat label London Fog. The 33-year-old hottie, who replaces gorgeous Mad Men's Christina Hendricks, was hired by the brand to star in its holiday and spring 2012 ad campaigns. Speaking about their choice, Dari Marder, chief marketing officer at Iconix Brand Group, which owns London Fog told WWD that, "Christina Hendricks was fantastic for us, but she was more classic and tailored. Nicole is a little more modern and contemporary. She has a really fierce sense of style. With 'X Factor,...

Alessandra Ambrosio and Daughter for London Fog Campaign

Alessandra Ambrosio and Daughter for London Fog Campaign

Alessandra Ambrosio takes a break from her usual steaming hot Victoria's Secret appearance to show off some of the newest London Fog goodies. What's more, she isn't alone. She brought her adorable four years old daughter, Anja, with her. The result is a heartwarming set of photos accompanied by a few fun statements about the whole experience. It seems that like mother like daughter is the applicable principle here. Despite her young age, Anja had a blast at the photoshoot: "Having my daughter steal the spotlight is pretty funny and I just lo...

Alessandra Ambrosio for Arkitect 2013 Campaign

Alessandra Ambrosio for Arkitect 2013 Campaign

Alessandra Ambrosio fronts the new Arkitect campaign for spring/summer 2013. The label doesn't go for the typical relaxed look we're seeing this time of the year. Instead, the brand highlights a variety of interesting options that have a lot of mileage regardless of the season. According to the label, when you're looking to update your wardrobe while still the versatility of the new pieces, the fabric choice is extremely important as is the color palette you decide to adopt. The Alessandra Ambrosio for Arkitect campaign seems focused on pro...

Butter London Fall 2010 Nail Polish Collection

Butter London Fall 2010 Nail Polish Collection

The loss of one of the most visionary and inspiring designers of our decade indeed inspired millions to create their own tribute work whether it is a collection or other projects. In the same thought the world-wide-known butter LONDON nail polish company led by Nonie Creme set up a complete collection that has as its central motif the legacy Alexander McQueen left the world of fashion and beauty in general. The four nail polish shades from the Butter London Alexander Fall 2010 nail polish collection also known the Butter London Alexander McQ...

Burberry London Spring 2011 Lookbook

Burberry London Spring 2011 Lookbook

Christopher Bailey is one of the hip designers able to constantly reinvent himself and envision a brand new collection that still preserves some of the old time class associated with the fab brand, Burberry Prorsum. Those who are familiarized with the luxury brand know how important it is for the fashion house to stick to the concept of reflecting the main features of the classic British style. The Burberry London Spring 2011 Lookbook is another manifesto that lines up a multitude of outfits all following the same theme of streamlined silhou...

Hello Kitty x Liberty London Makeup and Beauty Collection

Hello Kitty x Liberty London Makeup and Beauty Collection

Make-up, fragrance, shoes, handbags, umbrellas, alarm clocks, jewelery boxes,travel sets... the list of Hello Kitty inspired products seems almost never-ending. Still, fans of the beloved symbol cannot help but cave in to its irresistible cuteness and come back for more and retailers are more than eager to please their customers. In honor of the world renowned symbol, the Liberty London brand has decided to create a retro makeup collection for the ultimate beauty indulgence. As expected, admirers of the pretty feline will have to act quickly...