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For the re-launch of the Le Premier fragrance, Lolita Lempicka tapped none other than 14-year-old Elle Fanning and the result exceeded expectations. Yoann Lemoine captured the mysterious allure of the fragrance by turning towards nature and the playfulness and natural beauty of the young actress. Lolita Lempica's Le Premier was first created in 1997 and the crisp floral fragrance had desire infused in every drop, so no wonder that the brand decided to re-launch the fragrance along with a whole new tale. This is a fragrance that creat... Read More