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The understated elegance and unmatched charm of Penélope Cruz have not gone unnoticed in the fashion industry. The 2013 Campari calendar was only the beginning for the Spanish star as it seems she'll take more in fabulous fashion endorsements worth checking out. Penélope and high end label Loewe have signed a three year contract and the first results are beginning to emerge as the newest campaign for spring 2013 has already been unveiled. The Loewe spring/summer 2013 campaign shows us an elegant yet nonchalant side of Penélope which is captu... Read More
Loewe launches a new collection called 'Tales of Spain' for the upcoming spring/summer 2013 season. The line, set to be released on May 22 exclusively at Selfridges, will feature scarves, sweatshirts, bags, jewelry as well as nail stickers and temporary tattoos. The designs are rather playful, colorful and utterly chic, a young and fresh twist on Loewe's emblematic prints. Speaking about Loewe's 'Tales of Spain' collection, the brand's creative director Stuart Vevers told Vogue UK that, “I wanted the collection to be colorful, youthf... Read More
Penélope Cruz has been named Loewe's new face. Well, it seems that the beautiful 38-year-old 'Vicky Cristina Barcelona' actress signed a three-year gig with the legendary Spanish brand and will star in their spring/summer 2013 advertising campaign photographed by Mert Alas and Marcus Piggott. Speaking about their choice, Lisa Montague, Loewe's CEO, said that Cruz is perfect to represent the house. "Penélope Cruz is the perfect ambassador for Loewe. [She] represents our values of passion, authenticity and excellence," Montague explai... Read More