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The understated elegance and unmatched charm of Penélope Cruz have not gone unnoticed in the fashion industry. The 2013 Campari calendar was only the beginning for the Spanish star as it seems she'll take more in fabulous fashion endorsements worth checking out. Penélope and high end label Loewe have signed a three year contract and the first results are beginning to emerge as the newest campaign for spring 2013 has already been unveiled. The Loewe spring/summer 2013 campaign shows us an elegant yet nonchalant side of Penélope which is captu... Read More
The Penelope Cruz for Loewe fall 2013 campaign might not be surprising at the first glimpse. After all, the star's collaboration with the label is far from being new. But, as it often happens, first impressions can be deceiving. This time, the star isn't just the pretty face that shows off the label's hot offerings. Penelope Cruz is also a co-designer for the label's newest handbag which will be presented later this year. What's more, she also enlisted the help of her sister, Monica Cruz for the project in order to ensure the new options wil... Read More
Betty, Miss Faye, Susie, Chiara, Yayoi, Tina, Gala... These seven international bloggers from seven different cities have been chosen by Loewe in order to showcase the brand's new Leo bag. The brand released images of a different blogger each day of the week. Betty from leblogdebetty.com sports Loewe's chocolate Leo bag, Miss Faye models the navy one, while Yayoi explores the city of Tokyo sporting the magenta Leo bag. Chiara Ferragni from theblondesalad.com modeled the light blue Leo bag and said about the outfit she showcased that,... Read More
Penélope Cruz has been named Loewe's new face. Well, it seems that the beautiful 38-year-old 'Vicky Cristina Barcelona' actress signed a three-year gig with the legendary Spanish brand and will star in their spring/summer 2013 advertising campaign photographed by Mert Alas and Marcus Piggott. Speaking about their choice, Lisa Montague, Loewe's CEO, said that Cruz is perfect to represent the house. "Penélope Cruz is the perfect ambassador for Loewe. [She] represents our values of passion, authenticity and excellence," Montague explai... Read More