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The understated elegance and unmatched charm of Penélope Cruz have not gone unnoticed in the fashion industry. The 2013 Campari calendar was only the beginning for the Spanish star as it seems she'll take more in fabulous fashion endorsements worth checking out. Penélope and high end label Loewe have signed a three year contract and the first results are beginning to emerge as the newest campaign for spring 2013 has already been unveiled. The Loewe spring/summer 2013 campaign shows us an elegant yet nonchalant side of Penélope which is captu... Read More
The Loewe fall 2013 collection focused on delivering functional alternatives that would stay in line with the newest trends as shown by the most important retailers of the moment. Staying away from exaggerated shapes for the most part and focusing on versatility with a modern twist, the new line didn't bring a novelties, however brought plenty of spectacular options that will certainly be seen on many celebs. Leather pieces are perhaps the area the new line most excelled at, with plenty of combos which showed the immense potential these have... Read More
Penélope Cruz has been named Loewe's new face. Well, it seems that the beautiful 38-year-old 'Vicky Cristina Barcelona' actress signed a three-year gig with the legendary Spanish brand and will star in their spring/summer 2013 advertising campaign photographed by Mert Alas and Marcus Piggott. Speaking about their choice, Lisa Montague, Loewe's CEO, said that Cruz is perfect to represent the house. "Penélope Cruz is the perfect ambassador for Loewe. [She] represents our values of passion, authenticity and excellence," Montague explai... Read More