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Lanvin is launching a new fragrance titled “Me” for spring 2013. The new scent is said to be a reflection of the brand's defining characteristics while at the same time being a step forward and an experimental alternative. Philippe Benacin, chairman and chief executive officer of the company best explained the direction of the new brand: “more fashion-related, high-end and worked. It is a new step for us; it is a next level.” The type of women the new Lanvin Me perfume aims to delight is also extremely interesting. Benacin explained the int... Read More