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The last month was filled with a multitude of speculations regarding the possibility of a collaboration with indie singer Lana Del Rey. However, despite the prevalence of the rumors, just like in the case of the Maison Martin Margiela project, Swedish label H&M took its sweet time to confirm it. It seems that the star will indeed walk us through some of the most stylish ensembles of the new season and, what's even more exciting, the first pics have already emerged. H&M PR manager Chloe Bowers briefly motivated this highly inspired ... Read More
After some rumors concerning Lana del Rey's endorsment deal for H&M, the label has confirmed the news and even released two teaser images to make our anticipation grow to a whole new level. We felt the campaign has a great potential to amaze and it turns out we weren't wrong at all. The diva's charm and the old siren quality channeled manage to mesmerize fans instantly and make fashionistas crave the new offerings instantly. As always, the Swedish brand makes standing out and looking fab easy and manageable. Retro vibes can be the elemen... Read More