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The beginning of the new year seems to be a perfect opportunity for retailers to devise their marketing strategies for the new season and announce their new brand ambassadors. The Olay Total Effects anti aging line will be represented in 2011 by the well known actress Kim Cattrall. The advertising campaign for The Total Effects 7-in-1 Advanced Anti-Aging Body Wash is set to start in February 28 on TV, however magazine ads will only be released in April. Although Olay representatives have not made many comments regarding their choice, the bea... Read More