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Katie Holmes Named New Face of Alterna Haircare
The personal life of Katie Holmes might be marked by challenges, but when it comes to her business ventures, things are definitely going smoothly. The Bobbi Brown gig was just the beginning. The star is on a roll as she is becoming involved even more deeply with the beauty industry. The actress is cashing in on her good looks once again as she just signed a sweet deal with hair company Alterna. Unlike many celebs who just take these gigs for a short time, Holmes does more than a half-hearted endorsment for Alterna. She also became co-owner f...
Katie Holmes Named Face of the Future by MaxMara
Katie Holmes was chosen by MaxMara for their "2011 Women In Film Max Mara 'Face of the Future' Award". The gorgeous 32-year-old actress who was absolutely thrilled with the honor was chosen as she is the perfect reflection of the MaxMara customer. "Katie's style is chic and modern, it equates with the Max Mara style because it gives you confidence so you look good in anything. No matter what you're doing you don't have to worry about how you look," said Ian Griffiths, Head of Design Style for the brand. In February, Katie and her mom, Kath...
Gwen Stefani The New Face of L'Oreal Paris
The 41 year old American hottie Gwen Stefani is the new face of L'Oreal Paris. The ex “No Doubt” singer has signed her way into promoting one of the world's most popular cosmetic brands. Makeup is truly a girls best friend and Gwen Stefani managed to become a true icon due to her trademark red lips and unique fashion style. Her makeup choice is usually kept to a minimum, a clean makeup which enhances the lips more than any other facial feature - Gwen is an original ambassador of ravishing red lips. This is one of the reasons why L'Oreal chos...
Alexa Chung is the New Face of Superga
Alexa Chung is well known for her one-of-a-kind style. She became a real muse for every fashionista in the world managing to pull together different, cool outfits. Now, she is the new face of Superga, an Italian trainer brand famous for its sporty preppy styles. The ad campaign featuring Alexa Chung, set to be released in February, is an important collaboration for Superga since it marks the brand's 100th anniversary. The "It's on With Alexa Chung" presenter has something special and rather unconventional about her as she somehow manages to ...
Kristen Bell is the New Face of Neutrogena
Neutrogena brand has recently chosen the new spokesmodel for the brand. It seems like the well known actress Kristen Bell will be the lucky lady who will be promoting the brand this year. In doing so, she joins other well known celebrities such as Hayden Panettiere, Vanessa Hudgens, Emma Roberts and Jennifer Gardner who have also successfully represented the brand in the past. The 30 year old actress will be representing the Neutrogena Naturals line, a line that will contain two facial cleansers, a soap var, a body scrub as well as a lip bal...
Nicole Scherzinger is the New Face of London Fog
Nicole Scherzinger has become the new ambassador of trench-coat label London Fog. The 33-year-old hottie, who replaces gorgeous Mad Men's Christina Hendricks, was hired by the brand to star in its holiday and spring 2012 ad campaigns. Speaking about their choice, Dari Marder, chief marketing officer at Iconix Brand Group, which owns London Fog told WWD that, "Christina Hendricks was fantastic for us, but she was more classic and tailored. Nicole is a little more modern and contemporary. She has a really fierce sense of style. With 'X Factor,...
Azealia Banks Named New Face of T by Alexander Wang
Okay you girls, so here it is! Another oh-so-cool collaboration! Azealia Banks has been announced as the new face of the T by Alexander Wang fall 2012 campaign. Earlier this year, the 21-year-old singer accompanied Wang to the Metropolitan Museum of Art's annual Met Gala and her track "212" provided the soundtrack for his spring 2012 campaign. Now, she models for the young designer's fall diffusion collection! Speaking about his choice, Alexander Wang told Style.com that, "She exudes a certain rawness that makes her a very unique talent. I...
Nicole Kidman Is The New Face of Jimmy Choo
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Nicole Kidman has been announced as the new face of Jimmy Choo. The stunning 45-year-old Oscar-winning actress will appear in the famous brand's fall/winter 2013 advertising campaign. The images for the campaign, set to be released in August, were shot by photographer Mikael Jansson and described as having “a cinematic feel that hints at the power and seduction of the Jimmy Choo woman.” Speaking about her new collaboration with Jimmy Choo, Nicole Kidman, who has just finished filming the Grace Kelly biopic Grace Of Monaco, confessed that,...
Pink Is the New Face of CoverGirl
As the new season approaches, labels start bringing the big guns when it comes to advertising. While some rely on their previously chosen ambassadors, others aim for a change in perspective and even surprise us. This is exactly the feeling we got when we heard about the CoverGirl initiative to bring Pink as their spokesperson. It might seem like an unlikely pairing considering the fact the label has previously turned to icons like Taylor Swift or Sophia Vergara to represent its products and display a set of uber feminine characteristics. Giv...
Penélope Cruz Named Loewe's New Face
Penélope Cruz has been named Loewe's new face. Well, it seems that the beautiful 38-year-old 'Vicky Cristina Barcelona' actress signed a three-year gig with the legendary Spanish brand and will star in their spring/summer 2013 advertising campaign photographed by Mert Alas and Marcus Piggott. Speaking about their choice, Lisa Montague, Loewe's CEO, said that Cruz is perfect to represent the house. "Penélope Cruz is the perfect ambassador for Loewe. [She] represents our values of passion, authenticity and excellence," Montague explained. "Wor...
Alexa Chung is Agatha's New Face
Alexa Chung is AGATHA's new face! The French jewelry brand has just announced that the beautiful model and style icon will front their latest campaign, AGAT’YOU. It's for the first time that the brand names a celebrity as their global ambassador and they have chosen Alexa to represent their line due to her inspiring style as well as for her strong personality. “Her decomplexed style holding the keys to the zeitgeist, up with the latest trends that vibrate fashion, her sensitivity, her impertinence and denim shorts have totally seduced us,” t...
Kelly Osbourne is Madonna's New Material Girl
Kelly Osbourne is the new face of the clothing line Madonna and her daughter Lourdes designed for Macy's. The 26-year-old “E! Fashion Police” co-host will replace 17-year-old Taylor Momsen who was the brand's muse last year when the line was launched. The news has been confirmed by a rep of the brand who told US Weekly that he fashion brand “is thrilled to confirm that Kelly Osbourne is the new face for 2011! We will be sharing all the details on this exciting new campaign in the upcoming weeks.” In fact, it seems that 14-year-old Lourdes wr...