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While celebrity inspired lifestyle collections are nothing new, it seems like Jlo and Marc Anthony might set an interesting trend as they are the first couple ever to design collections simultaneously for the same retailer. Apparently the collections featured by the two stars will go beyond men and women apparel. While JLo's first collection will consist of dresses, sportswear and accessories such as handbags, shoes or jewelry, Marc Anthony will launch sportswear, accessories, sport coats and shoes. The overall value of the contract is esti... Read More
The beginning of the year abounds in celebrity featured campaigns of all sorts as companies are trying to consolidate their position on the market or to release new products. This is also the case of Gillette who has recently named their global ambassador for their Gillette Venus line at Radio City Music Hall in New York. Jennifer Lopez is now officially representing the brand and will be involved in various projects launched by the brand. The star was quick to make a statement regarding her new role as Gillette's spokesperson by highlightin... Read More
Jennifer Lopez, the 41-year-old star who recently accepted to be an American Idol judge will be the image of EverSleek products, a new smoothing line of hair products. “You can’t help that when you work collaboratively with a team where you are the focus that how you look and feel is very important to how you portray something. So what I wear and how the hair and makeup is and how I move and choose to move in the [ad] campaign says a lot for the product and what we are trying to portray,” said Jennifer Lopez for WWD. Jennifer Lope... Read More
One of the hottest celebrity couple, Jennifer Lopez and Casper Smart split, allegedly, after the 27 year old dancer found himself in hot water when a second transgender, Sofie Vissa, claimed that he contacted her and exchanged sexy photos.After Jennifer Lopez split from her third hubby and the baby of her twins, Marc Anthony, the world was in shock and when it was revealed that she was dating a much younger dancer from her team, the world labeled her a cougar. However, things began to take a normal course after people saw that she was happy ... Read More