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If last year we saw the Gwyneth Paltrow for Hugo Boss Nuit Pour Femme fragrance campaign, this we'll get to see the star in a new campaign, this time for the day version of the scent: the Hugo Boss Jour Pour Femme fragrance. The new scent belongs to the floral category and caters to modern women who juggle with multiple roles at once, which is why the star proved such a great choice. Carla Luini, vice president of fashion brands for P&G Prestige told WWD that:“Gwyneth Paltrow embodies hard work, femininity and sophistication. She is a... Read More
People usually associate beautiful actress Gwyneth Paltrow with GOOP and healthy eating. However, this time the 39-year-old starlet has been named the face of the new Hugo Boss perfume called Boss Nuit Pour Femme. A first behind-the-scenes image was released this week alongside the German-based fashion brand’s announcement of the collaboration. "We are delighted to welcome Gwyneth Paltrow to the Hugo Boss family as the face of our new Boss Black female signature scent," said Gerd Von Podewils, Global Marketing Director for Hugo Boss ... Read More
The new fragrance Hugo Boss released in June 2009, launched a new fantasy of female and energetic scents. The Boss Orange is the very first perfume for the gentle sex from the respected Boss Orange label.Radiating a bohemian still extremely modern aura, it features some enchanting top notes as apple, cinnamons and bergamot. The middle tones as orange flower, white peach and plum also ensure the liberating and free-spirited quality of the fragrance. Last but not least the base notes enlist ingredients as olivewood, sandalwood and fina... Read More