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A handful of mid season style inspirations are comprised in the comprehensive H&M July 2012 lookbook. Refined touches blend with casual vibes for a variety of fun outfit alternatives that can prove extremely easy to replicate. Furthermore, the options have a versatile component which ultimately makes the choices even more appealing. Injecting fabulous touches into seemingly ordinary outfits is just a matter of perspective for the Swedish label. Figuring out the right proportions is key for creating that alluring vibe which makes us all w... Read More
Not falling in love with the H&M August 2012 offerings is next to impossible. With a variety of uber classy ensembles that make squeezing the last bit of summer like a worthwhile endeavor, the label stuns fans and customers with the exciting perspective it puts forward. A little summer exuberance and a little autumn elegance are at the core of a series of interesting outfits worth copying. Yes, bold tones and prints are not forgotten. But the perspective shifts from vibrant and eye-catching to incredibly chic and sweet. Practical additio... Read More
We can always count on H&M to bring us immediately usable fashion inspiration to keep us looking trendy every single day. The September 2012 lookbook is a perfect example on how to adapt to the changes the new season brings without over-thinking things. The label has always mastered the art of taking simple concepts and turning them around to create covetable outfits with a fun modern touch. As the season changes, so do our needs fashion-wise and taking a simple approach to tackle the changes can prove immensely helpful. The label brings... Read More