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It seems that the people behind H&M have directed their attention towards the environment in the attempt of supporting sustainability. This concept has been highlighted by environmentalists for years now, and H&M is trying to do something about it through the launch of the new H&M Spring 2011 Conscious Collection. Sustainability is trying to promote environmental protection and the conservation of non-regenerable materials, so that future generations will be able to enjoy all that Earth has to offer. In this respect, green materi... Read More
Using environmentally friendly materials, H&M is constantly looking to make products with an added sustainability value and tries to offer its customers fashion and quality at the best price. Besides, the famous Swedish retailer has always been aware of how our actions can affect people and the environment. Using greener fabrics, the new Conscious Fall 2011 collection is part of the H&M's actions for a more sustainable fashion future. "For H&M, sustainability is a natural part of doing business in a globalised world. Stab... Read More
The third H&M Conscious Exclusive collection modeled by Andreea Diaconu highlights a glamorous facet of eco-conscious dressing. The Swedish retailer has focused on creating interesting ensembles with an elegant twist. In fact according to Catarina Midby, head of design for H&M Conscious Collection, celebrities were the ones that drove the demand for the new line: "We knew we had an opportunity to influence Hollywood and prove that you can wear something great for the environment without compromising taste," she told Racked LA... Read More