H&M Rock Festival Collection 2013
Who says that festival fashion shouldn't be trendy? Well, with the multitude of statement-making goodies available in stores and online, staying stylish in mud and rain is now possible. World's most renowned brands bring loads of clothes and accessories for you to look cool regardless the weather conditions. If you're searching for some hip ideas, check out the new H&M Rock Festival collection filled with all the right pieces for you to keep it voguish while watching your fave band! So, are you a festival-goer? If your answer is 'yes'...
H&M Essentials Collection Spring 2011
Famous Swedish retailer H&M is back again with a new collection that must be shared. The H&M 'Essentials' lookbook by Ann-Sofie Johansson for spring/summer 2011 focuses on the head designer's fashion favorites. The line focuses on casual, effortless clothes, perfect for all those who want to keep their appearance while staying comfortable. As the name suggests, the collection includes beautiful, stylish essentials and tailored versions of casual clothes, such as elegant blazers and jackets, yet teamed in amazing, fashionable contrast...
H&M Taps Beyonce for Ad Campaign
The rumors regarding the partnership between H&M and Beyonce turned out to be true after all. The news first broke in January, when one of the singer's dancers accidentally revealed the news on Twitter. The label seems to be relying on high profile singers to represent the brand's essence. If in the past season, Lana del Rey was brand ambassador, this time the label chose Queen Bey to show off the sizzling new offerings for spring/summer 2013. Donald Schneider, H&M's creative director stated that the star aced the photoshoot, reflect...
H&M Casual Classics Summer 2013
Check out H&M's Casual Classics summer 2013... It's time to discover the essentials that can be worn in an endless number of ways, from relaxed to casual chic. The famous Swedish retailer offers once again an array of versatile timeless favorites that you can mix and match at ease putting together enviable ensembles. Think simple yet trendy pieces that can see you through the warm season in style! And H&M knows how to satisfy our sartorial cravings! The latest H&M Casual Classics have been updated and given a fashion-forward f...
Lana Del Rey The New Face of H&M
The last month was filled with a multitude of speculations regarding the possibility of a collaboration with indie singer Lana Del Rey. However, despite the prevalence of the rumors, just like in the case of the Maison Martin Margiela project, Swedish label H&M took its sweet time to confirm it. It seems that the star will indeed walk us through some of the most stylish ensembles of the new season and, what's even more exciting, the first pics have already emerged. H&M PR manager Chloe Bowers briefly motivated this highly inspired ...
H&M Divided Daydreams 2013 Lookbook
Summer newsflash: romantic white and lace detailing are must-haves. Okay, maybe this is not a surprise for fashionistas who are constantly hunting the latest trends, but anyway you should know that one great source of all-things-pretty and flirty is the latest H&M Divided Daydreams lookbook. Well, the famous Swedish retailer never ceases to amaze its customers with fresh, good-looking collections. Season after season, we are excited to see what H&M has prepared for us. And for summer 2013 the brand didn't disappoint us bringing a wid...

