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As the perceptions of beauty become to expand it seems like the most well known retailers are starting to conform to the new standards an adjusting their marketing strategies accordingly. This is also the case of the well known Swedish brand H&M has recently announced that a new capsule collection featuring plus size pieces called Inclusive. The collection, which will feature 20 pieces is extremely feminine and stylish. Fabulous trendy floral prints, polka dots, flirty 50's style party dresses and skirts, cardigans, tops and even lingeri... Read More
We predict queues in front of the fashion stores for these style goodies. The H&M Shades of Summer 2012 collection featuring model Alyssa Miller celebrate the reign of pastel, flirty shades which radiate romance and sensuality. The voguish repertoire of summer dresses, short shorts and soft and silky tops is simply sizzling. There are times when we need a few basics for our wardrobe which make the best combination when incorporated in the same outfit. Rev up your office chic or casual apparels with sight-pampering pastels which inject so... Read More
The last month was filled with a multitude of speculations regarding the possibility of a collaboration with indie singer Lana Del Rey. However, despite the prevalence of the rumors, just like in the case of the Maison Martin Margiela project, Swedish label H&M took its sweet time to confirm it. It seems that the star will indeed walk us through some of the most stylish ensembles of the new season and, what's even more exciting, the first pics have already emerged. H&M PR manager Chloe Bowers briefly motivated this highly inspired ... Read More
A handful of mid season style inspirations are comprised in the comprehensive H&M July 2012 lookbook. Refined touches blend with casual vibes for a variety of fun outfit alternatives that can prove extremely easy to replicate. Furthermore, the options have a versatile component which ultimately makes the choices even more appealing. Injecting fabulous touches into seemingly ordinary outfits is just a matter of perspective for the Swedish label. Figuring out the right proportions is key for creating that alluring vibe which makes us all w... Read More
As the weather starts to change, so do our needs as far as accessorizing is concerned. Whether you decide to experiment with upcoming trends or you prefer to stay in your comfort zone and rock the pieces you already own, you can definitely benefit from a few quick updates, especially if they are on the affordable side. This is where Swedish retailer H&M brings a variety of alternatives to match your needs. From handbags to jewelry, the options sure manage to shatter the notion that the cold seasons come with less appealing suggestions th... Read More
Not falling in love with the H&M August 2012 offerings is next to impossible. With a variety of uber classy ensembles that make squeezing the last bit of summer like a worthwhile endeavor, the label stuns fans and customers with the exciting perspective it puts forward. A little summer exuberance and a little autumn elegance are at the core of a series of interesting outfits worth copying. Yes, bold tones and prints are not forgotten. But the perspective shifts from vibrant and eye-catching to incredibly chic and sweet. Practical additio... Read More
Fashionistas quivered with excitement at the news that H&M joined hands with Maison Martin Margiela to create an elaborate fall/winter 2012 collection and finally, after months of suspense, the collection was finally revealed and the result is everything and more you could have ever imagined. H&M is known for its penchant for fashion collaborations with important names in the fashion industry, so it was only a matter of time until the H&M turned towards Maison Martin Margiela with a proposal to join forces to create a collection ... Read More
2012 seems to be a spectacular year as far as fashion designs go as retailers and fashion designers went wild with their creations, bringing several styles front-and-center for people to enjoy. If you've been looking for statement garments, H&M's The Grey Concept for fall will surely make you quiver with excitement as the inspiration that stands behind the project has everything to do with grunge-rock looks. Rough cuts, stylish details and a gorgeous display of dark colored elements fuse together to unveil a super cool and edgy look, per... Read More
Great strides in eco fashion deserved to be celebrated in style and the H&M Conscious spring 2013 campaign, featuring French beauty Vanessa Paradis is certainly a great example. Unlike many brand ambassadors, chosen solely for their good looks, the actress does her best to practice what she preaches: "I like being part of something like the Conscious collection at H&M. I try my best to shop consciously, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse o... Read More
The H&M Divided spring/summer 2013 campaign is perfectly in tone with the festival season. The latest ads bring a multitude of gorgeous options which have a distinguishable youthful allure. From day to night, the new alternatives can be easily tailored to suit any occasion. A well defined sense of edginess and a nonchalant touch are the two vibes most festival attires have in common and the new offerings from H&M perfectly reflect these principles in the new ads directed by Stina Daag. The H&M Divided campaign for spring/summer ... Read More
The word on the street? Versatile and statement-making goodies that guarantee to keep you stylish once the weather outside becomes rather friendly. We came across the latest H&M lookbook featuring some of the brand’s spring 2013 key pieces and got our eyes on a few uber-cool stunners. So, are you ready to be a fashion force of nature trying some of these notice-me-now clothes and accessories? We definitely are! So, what better way to start the new year than with a chic and hip range of clothes and accessories? Well, if you are ea... Read More