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Hm Collection

H&M Rock Festival Collection 2013

H&M Rock Festival Collection 2013

Who says that festival fashion shouldn't be trendy? Well, with the multitude of statement-making goodies available in stores and online, staying stylish in mud and rain is now possible. World's most renowned brands bring loads of clothes and accessories for you to look cool regardless the weather conditions. If you're searching for some hip ideas, check out the new H&M Rock Festival collection filled with all the right pieces for you to keep it voguish while watching your fave band! So, are you a festival-goer? If your answer is 'yes'...

H&M Essentials Collection Spring 2011

H&M Essentials Collection Spring 2011

Famous Swedish retailer H&M is back again with a new collection that must be shared. The H&M 'Essentials' lookbook by Ann-Sofie Johansson for spring/summer 2011 focuses on the head designer's fashion favorites. The line focuses on casual, effortless clothes, perfect for all those who want to keep their appearance while staying comfortable. As the name suggests, the collection includes beautiful, stylish essentials and tailored versions of casual clothes, such as elegant blazers and jackets, yet teamed in amazing, fashionable contrast...

Anna Dello Russo for H&M Fall 2012 Collection

Anna Dello Russo for H&M Fall 2012 Collection

The fall 2012 season has been marked by numerous collaborations in the world of beauty and fashion and it seems that one of the collaborations that raised plenty of interest from fashionistas, was the one announced by Swedish high-street retailer H&M. The brand tapped none other than editor-at-large and Vogue Japan's creative consultant, Anna Dello Russo, to collaborate in the creation process of the brand's fall 2012 collection and it seems that the results split the brand's audience into two groups: the ones that love the collection an...

Maison Martin Margiela for H&M Fall/Winter 2012 Collection

Maison Martin Margiela for H&M Fall/Winter 2012 Collection

Fashionistas quivered with excitement at the news that H&M joined hands with Maison Martin Margiela to create an elaborate fall/winter 2012 collection and finally, after months of suspense, the collection was finally revealed and the result is everything and more you could have ever imagined. H&M is known for its penchant for fashion collaborations with important names in the fashion industry, so it was only a matter of time until the H&M turned towards Maison Martin Margiela with a proposal to join forces to create a collection ...

H&M Casual Classics Summer 2013

 H&M Casual Classics Summer 2013

Check out H&M's Casual Classics summer 2013... It's time to discover the essentials that can be worn in an endless number of ways, from relaxed to casual chic. The famous Swedish retailer offers once again an array of versatile timeless favorites that you can mix and match at ease putting together enviable ensembles. Think simple yet trendy pieces that can see you through the warm season in style! And H&M knows how to satisfy our sartorial cravings! The latest H&M Casual Classics have been updated and given a fashion-forward f...

H&M Taps Beyonce for Ad Campaign

H&M Taps Beyonce for Ad Campaign

The rumors regarding the partnership between H&M and Beyonce turned out to be true after all. The news first broke in January, when one of the singer's dancers accidentally revealed the news on Twitter. The label seems to be relying on high profile singers to represent the brand's essence. If in the past season, Lana del Rey was brand ambassador, this time the label chose Queen Bey to show off the sizzling new offerings for spring/summer 2013. Donald Schneider, H&M's creative director stated that the star aced the photoshoot, reflect...