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Check out H&M's Casual Classics summer 2013... It's time to discover the essentials that can be worn in an endless number of ways, from relaxed to casual chic. The famous Swedish retailer offers once again an array of versatile timeless favorites that you can mix and match at ease putting together enviable ensembles. Think simple yet trendy pieces that can see you through the warm season in style! And H&M knows how to satisfy our sartorial cravings! The latest H&M Casual Classics have been updated and given a fashion-forward f... Read More
Sunny days, finally! Everyone has been expecting summer and now that friendly temperatures are here it's time to start having fun and play around with one's styling pulling off attention-getting combos. If you're into statement-making pieces and looking for the perfect additions to your wardrobe, check out the new H&M Indie Festival collection 2013! There are so many oh-so-hip goodies guaranteed to meet every festival-goer's sartorial needs! Love 'em all!How to dress at a festival? Well, the famous Swedish retailer brings just the right ... Read More
The Isabel Marant for H&M collaboration is this year's pleasant surprise from the Swedish retailer. Just when we thought H&M's offerings couldn't get any better, the high-street retailer confirms this amazing news. The label pampered us with many exciting designer collaborations which always flew off the shelves whether it was the Lanvin line, the collaboration with Italian luxury label Versace or the avant-garde Maison Martin Margiela for H&M collection. Despite pampering us with so many amazing offerings over the years, the lab... Read More
H&M tapped VS bombshell Doutzen Kroes for its latest summer campaign. The H&M High Summer 2013 campaign was photographed by Terry Richardson in Mexico. The model was ecstatic to work with the brand for the new campaign. She even stated: “It was fantastic! Everyone who works at H&M is so nice, and they immediately gave me the feeling that I belong to the family.” Now that you know why the newest H&M campaign makes you want to head to your favorite vacation destination, let's focus a little more on how to use the Swedish brand'... Read More
Who says that festival fashion shouldn't be trendy? Well, with the multitude of statement-making goodies available in stores and online, staying stylish in mud and rain is now possible. World's most renowned brands bring loads of clothes and accessories for you to look cool regardless the weather conditions. If you're searching for some hip ideas, check out the new H&M Rock Festival collection filled with all the right pieces for you to keep it voguish while watching your fave band! So, are you a festival-goer? If your answer is 'yes'... Read More
Elegance, refinement and versatility are great ideals worth aspiring to, however, creating fabulous casual outfits that will highlight your personality can be super fun and rewarding as the style rules tend to be more relaxed and creativity and comfort become the main focuses. If the spring 2012 ready-to-wear collection focused on alluring, versatile pieces which were strongly oriented towards femininity, for the Casual Luxe spring 2012 collection the focus is on more masculine elements. Military influences might have taken a back seat in re... Read More
The fall 2012 season has been marked by numerous collaborations in the world of beauty and fashion and it seems that one of the collaborations that raised plenty of interest from fashionistas, was the one announced by Swedish high-street retailer H&M. The brand tapped none other than editor-at-large and Vogue Japan's creative consultant, Anna Dello Russo, to collaborate in the creation process of the brand's fall 2012 collection and it seems that the results split the brand's audience into two groups: the ones that love the colle... Read More
H&M is definitely the ultimate source of fashion-forward apparel at reasonable prices making on-trend pieces affordable for everyone. The Swedish clothing retailer always furnishes stylish must-haves through mouthwatering collections. For the season ahead, H&M comes with a pretty line showing us how elegant a wardrobe can be when putting together appropriate elements. There are two popular models starring in the brand's new campaign, Karlie Kloss and Sasha Pivovarova, who look absolutely gorgeous sporting the new H&M off... Read More
The last month was filled with a multitude of speculations regarding the possibility of a collaboration with indie singer Lana Del Rey. However, despite the prevalence of the rumors, just like in the case of the Maison Martin Margiela project, Swedish label H&M took its sweet time to confirm it. It seems that the star will indeed walk us through some of the most stylish ensembles of the new season and, what's even more exciting, the first pics have already emerged. H&M PR manager Chloe Bowers briefly motivated this highly inspired ... Read More
2012 seems to be a spectacular year as far as fashion designs go as retailers and fashion designers went wild with their creations, bringing several styles front-and-center for people to enjoy. If you've been looking for statement garments, H&M's The Grey Concept for fall will surely make you quiver with excitement as the inspiration that stands behind the project has everything to do with grunge-rock looks. Rough cuts, stylish details and a gorgeous display of dark colored elements fuse together to unveil a super cool and edgy look, per... Read More
H&M extends its line of offerings with a new line H&M Sport, an activewear line that will hit selected stores worldwide starting with the first days of January, just in time for putting those 'get fit' New Year's resolutions into practice. The new H&M activewear 2014 line will feature items for men, women and children. How is this different from the options it brought before?The new line was designed using input from members of the Swedish Olympic team, with a strong focus on fit and performance, without neglecting style, accordi... Read More