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Hm Beyonce Campaign

H&M Taps Beyonce for Ad Campaign

H&M Taps Beyonce for Ad Campaign

The rumors regarding the partnership between H&M and Beyonce turned out to be true after all. The news first broke in January, when one of the singer's dancers accidentally revealed the news on Twitter. The label seems to be relying on high profile singers to represent the brand's essence. If in the past season, Lana del Rey was brand ambassador, this time the label chose Queen Bey to show off the sizzling new offerings for spring/summer 2013. Donald Schneider, H&M's creative director stated that the star aced the photoshoot, reflect...

Beyonce for H&M Campaign 2013

Beyonce for H&M Campaign 2013

The news that H&M tapped Beyonce for an ad campaign hit not long ago, however back than only a teaser was released. The diva, who got her enviable pre-baby body back in just three months looks as spectacular as her longtime fans have predicted in the new campaign shot by Inez van Lamsweerde and Vinoodh Matadin on an idyllic beach in Bahamas. The diva looks incredibly comfortable in the new swimsuits, which rumors say have been partly designed by the diva herself. While some beachwear alternatives are shown, the center piece of the new ca...

Versace for H&M Collection Campaign

Versace for H&M Collection Campaign

With just a few weeks until Versace will unveil its first fashion collaboration with H&M, the world renowned label has given us a sneak peak of what's about to come with the label's campaign. In the past couple of years, H&M has managed to collaborate with huge names in the fashion industry, names such as Jimmy Choo, Lanvin, Sonia Rykiel and now Versace. The Italian fashion label is known for its amazingly detailed designs and Donatella Versace, the creative director for Versace, promised to use 'iconic Versace pieces of iconic Versa...

Lana Del Rey The New Face of H&M

Lana Del Rey The New Face of H&M

The last month was filled with a multitude of speculations regarding the possibility of a collaboration with indie singer Lana Del Rey. However, despite the prevalence of the rumors, just like in the case of the Maison Martin Margiela project, Swedish label H&M took its sweet time to confirm it. It seems that the star will indeed walk us through some of the most stylish ensembles of the new season and, what's even more exciting, the first pics have already emerged. H&M PR manager Chloe Bowers briefly motivated this highly inspired ...

Doutzen Kroes for H&M High Summer 2013

Doutzen Kroes for H&M High Summer 2013

H&M tapped VS bombshell Doutzen Kroes for its latest summer campaign. The H&M High Summer 2013 campaign was photographed by Terry Richardson in Mexico. The model was ecstatic to work with the brand for the new campaign. She even stated: “It was fantastic! Everyone who works at H&M is so nice, and they immediately gave me the feeling that I belong to the family.” Now that you know why the newest H&M campaign makes you want to head to your favorite vacation destination, let's focus a little more on how to use the Swedish brand'...

Beyonce New Temptu Tattoo Model

Beyonce New Temptu Tattoo Model

Family business is not a novelty in the world of fashion. The House of Dereon is indeed one of the most beloved brands having as masterminds Beyonce and her mother Tina Knowles. The collection this time however line up a multitude of temporary tattoos illustrated on the sylph-like body of the designer singer who adapted a brand new and more alternative look to make the photoshoot and ad even more authentic. This time Temptu the famous airbrush makeup company offers the proper backup to make the whole project extremely sight-pleasing and uni...

Beyonce's Tour Costume Sketches Revealed

Beyonce's Tour Costume Sketches Revealed

Everything about entertainment costumes sounds appealing and just wait until you take a peek at Beyonce's costume sketches as designers have revealed their first stage of designs for the Mrs. Carter tour! Fashion designers have always been keen on embarking on special projects which allows them to push their creativity level even further as stage garments are more permissive compared to ready-to-wear designs. The diva with a heavenly voice is known for her love for everything with a tad of fierceness attached as her alter ego, Sasha Fierc...

Kate Bosworth Reveals Her Festival Collection for Topshop in New Campaign

Kate Bosworth Reveals Her Festival Collection for Topshop in New Campaign

Last month, we were announcing a new big gig for Kate Bosworth. The stunning actress joined forces with Topshop in order to put up a cool collection for all you festival-goers out there! Well, now we have the chance to take a sneak peek at Bosworth's festival fashion creations as they were finally revealed. And trust us, these conversation-starters are worth every bit of investment! “Kate and I were discussing the summer trends and how she had been one of our inspirations,” said Topshop creative director Kate Phelan. “She was here working...

Roberto Cavalli Removes Beyonce's Curves Causing Controversy

Roberto Cavalli Removes Beyonce's Curves Causing Controversy

A famous designer releases a sketch of a beautiful dress for a famous celeb. What could possibly go wrong in this scenario? When we're talking about Roberto Cavalli's sketch for Beyonce, a significant controversy comes to life. Why? Firstly, because the sketch looks more like a very airbrushed photograph rather than a drawing and shows the star much thinner than she really is, with ultra long legs and with virtually non existing curves. Now, if there's one thing that everyone knows about the singer it's that she takes great pride in her curv...

Beyonce's New Fragrance: Heat The Mrs. Carter Show World Tour

Beyonce's New Fragrance: Heat The Mrs. Carter Show World Tour

Beyonce's Heat fragrance gets a fab new version for The Mrs. Carter World Tour. The star has been making the headlines for quite a while now with everything from the controversial dress sketches to fashion campaigns which help popularize one of the her new singles. The new limited edition Heat Mrs. Carter World Tour fragrance is the latest surprise the star has prepared her fans.This time, Beyonce is focusing on a “introducing a new kind of fire” and paying tribute to the “amazing momentous journey” she's experiencing: "I wanted to give [my ...

Beyonce and Lady Gaga Team Up for Music Video

Beyonce and Lady Gaga Team Up for Music Video

The next guaranteed hit in the music industry is the music video of the top divas, Beyonce, recently known as Sasha Fierce and Lady Gaga. It is directed by Hype Williams in the biggest secret of all. Rumors say it will be definitely a trend setting video, with Gaga's well known edgy appearance and Beyonce's absolute glamor. The video is said to be released on 11th of November, when we'll finally see the result of the mix of two different edges. Sasha Fierce is rumored to wear a feathered dress, while pictures have leaked out with Lady Gaga, ...

Beyonce Wins 3 Awards at the 2009 MTV EMAs

Beyonce Wins 3 Awards at the 2009 MTV EMAs

This time, Beyonce won two MTV awards, one for “Halo”, as the Best Song, and one for the well known “Single Ladies” announced as the Best Video. Also, she won the price of Best Female Artist. And when accepting the statue, Beyonce made a quite splashing announcement: "There is only one person I want to thank and that is Jay for putting a ring on it!" Beyonce also performed live at the event in a stunning hot red corset and garters. She started her performance with a group of men dancers with black masks, till she maid her way to the front t...