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The H&M summer 2013 lookbook takes on a more sophisticated path to style compared to what we've been used to seeing from the brand and all we have to say is that we're counting the days 'till the fabulous collection hits the shelves! The giant Swedish clothing company tapped Julia Hafstrom for its summer 2013 lookbook and the company couldn't have made a better decision as the porcelain-skin model rocked the chic and sophisticated garments with a vintage twist, putting each outfit into value. The lineup got us hooked on it since we first... Read More
Great strides in eco fashion deserved to be celebrated in style and the H&M Conscious spring 2013 campaign, featuring French beauty Vanessa Paradis is certainly a great example. Unlike many brand ambassadors, chosen solely for their good looks, the actress does her best to practice what she preaches: "I like being part of something like the Conscious collection at H&M. I try my best to shop consciously, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse o... Read More