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Hm 2013

H&M Divided Daydreams 2013 Lookbook

H&M Divided Daydreams 2013 Lookbook

Summer newsflash: romantic white and lace detailing are must-haves. Okay, maybe this is not a surprise for fashionistas who are constantly hunting the latest trends, but anyway you should know that one great source of all-things-pretty and flirty is the latest H&M Divided Daydreams lookbook. Well, the famous Swedish retailer never ceases to amaze its customers with fresh, good-looking collections. Season after season, we are excited to see what H&M has prepared for us. And for summer 2013 the brand didn't disappoint us bringing a wid...

H&M Rock Festival Collection 2013

H&M Rock Festival Collection 2013

Who says that festival fashion shouldn't be trendy? Well, with the multitude of statement-making goodies available in stores and online, staying stylish in mud and rain is now possible. World's most renowned brands bring loads of clothes and accessories for you to look cool regardless the weather conditions. If you're searching for some hip ideas, check out the new H&M Rock Festival collection filled with all the right pieces for you to keep it voguish while watching your fave band! So, are you a festival-goer? If your answer is 'yes'...

H&M Casual Classics Summer 2013

 H&M Casual Classics Summer 2013

Check out H&M's Casual Classics summer 2013... It's time to discover the essentials that can be worn in an endless number of ways, from relaxed to casual chic. The famous Swedish retailer offers once again an array of versatile timeless favorites that you can mix and match at ease putting together enviable ensembles. Think simple yet trendy pieces that can see you through the warm season in style! And H&M knows how to satisfy our sartorial cravings! The latest H&M Casual Classics have been updated and given a fashion-forward f...

H&M Divided Spring/Summer 2013 Looks

H&M Divided Spring/Summer 2013 Looks

You dolls looking for show-stopping outfits should check out the new H&M Divided spring/summer 2013 looks as the popular Swedish retail brand has put together an array of fabulous garments featured in chic brights and a variety of prints. The mix of up-to-date cuts, pigments and prints feels fresh and youthful, making the new H&M Divided looks a perfect match for contemporary fashionistas. We've seen quite a few style raise from their ashes recently from which we have to mention the cool retro shorts and the stylish 90s bodycon dr...

H&M Taps Beyonce for Ad Campaign

H&M Taps Beyonce for Ad Campaign

The rumors regarding the partnership between H&M and Beyonce turned out to be true after all. The news first broke in January, when one of the singer's dancers accidentally revealed the news on Twitter. The label seems to be relying on high profile singers to represent the brand's essence. If in the past season, Lana del Rey was brand ambassador, this time the label chose Queen Bey to show off the sizzling new offerings for spring/summer 2013. Donald Schneider, H&M's creative director stated that the star aced the photoshoot, reflect...

Pantone Spring 2013 Color Trends

Pantone Spring 2013 Color Trends

When it comes to the Pantone spring 2013 fashion trends, these revolve around practical colors. Starting with the fashion week of every season, Pantone has made it a tradition to release predictions concerning the most popular ten shades that will take over the fashion scene. As far as the spring 2013 color trends predictions are concerned, shades like chartreuse-y green, nautical-inspired blues, pale lemon and pop-art tones seem to take the lead, so if you want to be fashion-forward, you should necessarily start thinking how to wear these i...