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Makeup, sportswear, handbags, shoes... the Hello Kitty universe is as diverse as it is surprising. The cute character has been making its way into a variety of beauty and fashion related products among many others for years and the success has proven that the idea is indeed a marketer's delight. The newest collaboration tackles a bolder challenge from what we might expect. Intimate apparel company Hanky Panky is planning to join the marketing heaven of Hello Kitty themed products and has teamed up with Sanrio for a summer collection. The r... Read More