Heidi Klum to Launch her First Fragrance
Although she left Victoria's Secret a few months ago, Heidi Klum is by no means planning to retire from the fashion and beauty industry. On the contrary, the beautiful 37 year old supermodel seems to be as energetic and determined to start new projects as always. Wondering what's on Heidi's mind lately? Her latest project involves releasing her own fragrance that will be called Shine. The first steps in the development of this project have already been taken as she has recently signed a deal with Coty Inc, the world's largest fragrance compa...
Heidi Klum to Give Online Advice
German supermodel mommy Heidi Klum signed a contract with website AOL.com and production company Full Picture Entertainment and will create a helpful web content for women offering advice on fashion, beauty, relationship, love and parenting. The project is set to be launched later this year. "During my 15 years in the business, I've received so many questions on a variety of topics from my favorite toothbrush to juggling family and a busy work schedule," Klum said in a press release. "I'm bringing in the experts that have helped me over the ...
Justin Bieber to Launch Fragrance Collection
Justin Bieber's fame has risen astonishingly during the past year and we can definitely see why: a cute guy with an amazing voice who sings songs which melt women's hearts instantly! Justin Bieber seems to follow the steps of many celebrities as he prepares to launch a fragrance collection. However this 16 year old heartthrob isn't trying to copy anyone so he is not planning on going for the traditional bottled perfume, he is actually thinking about wristbands and dog tags which will be imbued in a fragrance which will be gradually released...
Taylor Swift to Launch Her Own Fragrance
It seems that more and more celebrities are launching their own fragrances and this seems to have become a certain new hot trend for celebs. Well, if you come to think about it who wouldn't love to have their own perfume? So it should come as no surprise that Taylor Swift is preparing to launch her own fragrance since she is definitely one of the most popular female musicians of the moment. Taylor Swift is definitely one of America's sweethearts and she exudes innocence and femininity so we tend to believe that her scent will follow these c...
Marni to Launch First Ever Fragrance
This year, we've seen luxury brands exploring new directions and taking much awaited decisions. After Isaac Mizrahi and Marchesa, it's now Marni's turn to tackle the challenge of offering covetable scents to the public. The first project of the sort must definitely reflect the essence of the label and the new scent promises to do just that and reflect its fashion forward attitude. Consuelo Castiglioni, Marni’s creative director revealed for WWD.com the type of women who will like most to identify themselves with the new scent: “It’s a perf...
Heidi Klum to Launch Second QVC Jewelry Collection
The entrepreneurial side of Heidi Klum is becoming more and more apparent lately. After releasing the latest details concerning her new Shine perfume, the ex Victoria's Secret supermodel is leaving her mark in the fashion industry as well with a jewelry collection for QVC, which is set to debut on September 8, during a Fashion’s Night Out in Manhattan. The collection, which will feature 35 pieces with prices ranging from $30 to $200, is inspired by pieces the supermodel saw during her flea market trips. However, the star doesn't subscribe to...

