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H&M seems to be set on bringing the fun back this summer with the amazingly stylish fashion collections launched so far and since variety is always a positive thing we couldn't be more happy about the brand's decision. The newest addition to their season collections is H&M WaterAid collection for summer 2011, a beachwear collection which is set on helping you look fabulous while lending a hand to some of the poorest communities in the world. WaterAid is an international organization which has made their objective helping some of the ... Read More
Wardrobe update keeping in mind the latest fashion trends is every budget fashionsta's dream. H&M has dedicated a lot of time and energy trying to come up with different styles to adapt to a variety of tastes and style preferences. For the Fall 2011 Catalog, the retailer goes a little retro in terms of overall style influences, yet the results are well within the brand's standards.Denim overalls, big retro sunglasses, floppy hats, head scarfs or masculine white shirts are just some of the details that give a vintage vibe to the collectio... Read More
Using environmentally friendly materials, H&M is constantly looking to make products with an added sustainability value and tries to offer its customers fashion and quality at the best price. Besides, the famous Swedish retailer has always been aware of how our actions can affect people and the environment. Using greener fabrics, the new Conscious Fall 2011 collection is part of the H&M's actions for a more sustainable fashion future. "For H&M, sustainability is a natural part of doing business in a globalised world. Stab... Read More