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A new era seems to be the main focus for the pre-fall 2013 fashion. If the '70s have been the main source of inspiration for some of the most popular creations of the past season, it seems that now the '50s are taking over and Gucci is one label that believes reinterpretations from the glamorous era should set the tone for the new season. Femininity is once again the attribute that is highlighted yet not in the delicate, romantic allure we generally see it represented. For Frida Giannini adding drama and a sense of power that is completely o... Read More
The Gucci pre-fall 2013 campaign brings a few interesting alternatives for the upcoming months. When catching a glimpse of the label's pre-fall 2013 collection, we knew a fab campaign would follow and the ads featuring model Daria Strokous certainly don't disappoint. Elegance, drama and refinement dominate the latest ads shot by Mert & Marcus. The dark background perfectly illustrates designer's Frida Giannini view of the new line: “This is a contemporary femme fatale who relishes her own dark mood.” The luxurious allure of the new al... Read More