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Why go organic? The average woman uses at least ten different skin care products every day that contain a surprisingly high number of unique ingredients, chemicals and preservatives. 60% of the ingredients found in skin care products are absorbed by the skin cells immediately, enter the blood stream and weaken the skin's natural protection. Chemicals and preservatives in cosmetics can induce allergic skin conditions, dryness, even metabolic and hormonal imbalances. Organic products however, are composed of the purest active element... Read More
Jennifer Lopez, the 41-year-old star who recently accepted to be an American Idol judge will be the image of EverSleek products, a new smoothing line of hair products. “You can’t help that when you work collaboratively with a team where you are the focus that how you look and feel is very important to how you portray something. So what I wear and how the hair and makeup is and how I move and choose to move in the [ad] campaign says a lot for the product and what we are trying to portray,” said Jennifer Lopez for WWD. Jennifer Lope... Read More
The new season is turning our attention back to the basics as an array of old faithfuls that never lose their style are featured by designers in their newest collections. At MINKPINK the key pieces are reworked from all-time classics that are a magnet for attention yet which still maintain a little bit of simplicity, so take a peek at the brand's new Global 2012 collection and discover the beauty of ensembles that shift from excess to less without losing their long lasting style power. For the new season there's nothing more liberating than ... Read More
With just a few weeks until the Maison Martin Margiela x H&M collaboration hits stores, the excitement is really building up! With numerous high-profile collabs under its belt, the Sweedish retailer sure knows how to keep fashionistas on the edge of their seat. An array of celebrities, models and designers have all gathered at 5 Beekman in New York City to celebrate the launch of H&M's latest collaboration. Sarah Jessica Parker, Kanye West, Mena Suvari and Selma Blair were among the attendees and they all wore items from the... Read More
Urban Outfitters and Della partnered up for a fab eco-friendly line. Della is an L.A based company which offers 100% vegan clothes which are handcrafted in Ghana by local women who receive education, job training and skills through the company. If Earth Month made you consider making a few changes to your shopping habits and you're in need of some new options for the season, you should definitely consider the new capsule collection. Moreover, the proceeds of the Della for Urban Outfitters collection will go back to the community from Ghana, ... Read More
Fashion in it a constant state of evolution, but that’s not just about the way clothes look. Responsible practices and green fashion are becoming more and more important to consumers, and some brands take that into consideration more than others. If you’re into sustainable style, discover a few of the best eco-friendly fashion brands, from small green businesses to retail giants that are going green. Stella McCartney When it comes to cruelty-free clothing, Stella McCartney is one of the best eco-friendly fashion brands. McCar... Read More
The luxury retailer enlisted the help of Livia Firth, the designer who launched the Green Carpet Challenge to create the first zero deforestation handbag collection. In a nutshell, the new Gucci handbags will have a certificate or a “passport” which will enable fashionistas to find out important information regarding the supply chain and are gain reassurance that their new accessories are being produced more sustainably under strict control in order to limit deforestation. The need for a new direction was recognized by Gucci's creative direc... Read More
Emma Watson poses for Net-a-Porter's The Edit latest issue and talks about Livia Firth's design challenge (Green Carpet Challenge (GCC)). The 23 year old star poses in five gorgeous dresses made by Burberry Prorsum, Christopher Kane, Victoria Beckham, Erdem and Roland Mouret. Needless to say, she looks absolutely amazing in these chic alternatives.The “Harry Potter” actress is no stranger to sustainable fashion. In 2011, she visited a Bangladesh factory as part of the People Tree campaign she created and witnessed firsthand the effect that f... Read More
Levi's has developed a new way to make jeans using 100% recycled water. The drought currently affecting California reminded everyone of the need to protect this valuable vital resource and it seems like the label is looking to do its part in minimizing the impact its products have on the environment. Though the Water<Less line introduced in 2010 used between 28% to 96% water for jeans manufacturing, the label's efforts didn't stop here. The clothing manufacturer has announced it has already manufactured 100,000 pairs of jeans using this t... Read More
The beginning of the year abounds in celebrity featured campaigns of all sorts as companies are trying to consolidate their position on the market or to release new products. This is also the case of Gillette who has recently named their global ambassador for their Gillette Venus line at Radio City Music Hall in New York. Jennifer Lopez is now officially representing the brand and will be involved in various projects launched by the brand. The star was quick to make a statement regarding her new role as Gillette's spokesperson by highlightin... Read More
The MINKPINK Global 2013 collection is filled with intriguing new season options which exude youthfulness and edginess. Fashionistas who are still wondering unsure about the right festival fashion choices this year will definitely find the new alternatives inspirational. The label has just celebrated its launch to the US market with a variety of options which will draw all eyes on the daring fashionistas who are looking for a way to completely step out of any 'ordinary' vibes. With distinguishable '90s vibes thrown in, the new collection sh... Read More