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The Giorgio Armani Si fragrance is the the new scent that will be released in late August/September. The Italian luxury label has chosen Cate Blanchett as the ambassador of the new Armani perfume. The scent's creators hope the new scent will become an iconic one. According to Véronique Gautier, Giorgio Armani general manager at L’Oréal Luxe, a division of industry-leading L’Oréal stated that the new scent is a very modern one: “It’s the affirmation of a very modern woman, and it’s a product of extremely high quality.” Actress Cate Blanche... Read More
Expected in stores starting with September 2009, the new fragrance Idole d'Armani by Giorgio Armani celebrates entirely the woman, being as the famous designer himself described it, a "tribute to femininity, a big thank you to all the women who have inspired him over the years."Giorgio Armani has strongly defined his position in the world of scents, thanks to its Armani Code for Men. Now, with his new Idole d'Armani, Armani moves towards establishing a stronger position in women's choice in classic fragrances. The new fragrance Id... Read More