Katy Perry for GHD New Campaign 2012
The partnership between Katy Perry and ghd is carrying on beautifully with a new campaign. We are quite used to see the star setting the trend hair wise and experimenting with the boldest of trends that immediately make all cameras focus on her and we tend to wonder how it would be like if she focused on a little old Hollywood glamour instead of always aiming for wacky alternatives. Well, the new ghd campaign has the answer and it is predictably great. Embracing a new hair styling perspective wholeheartedly, the star stuns in a series of s...
Katy Perry for ghd Air Hairdryer Campaign 2012
The style chameleon reputation of Katy Perry convinced beauticians that she's the perfect diva to act out the role of the Little Mermaid in a gorgeous and new ad for ghd's latest revolutionary styling tool. Her dramatic makeovers and intriguing beauty updates turned the 27-year-old singer into a real trendsetter. The campaign immortalized by photographer David LaChapelle portrays Katy in a sparkling and fairy-tale scenario with a fab bridge and gloomy streetlights. The Katy Perry ghd Air hairdryer campaign keeps amateur and professional hair...
Dolce & Gabbana Fall 2012 Campaign
The sources of inspiration for the next season's most memorable designs are adequately revealed in the recent campaigns by the most relevant names in the industry. The options are fairly well diversified: we have military inspired elegance from Salvatore Ferragamo, classiness from Gucci or ultra seductive designs from Calvin Klein Jeans. For the new season however, Dolce & Gabbana is focused on bringing a new creative spin on the gypsy style by infusing classiness and luxury into a variety of feminine designs. Modern touches and well sel...
Oscar de la Renta Fall 2012 Campaign
We might not be super ecstatic to see the summer days slowly coming to an end but we sure share a different view of the upcoming fashion choices, particularly when we are able to see so many gorgeous options from our favorite high end labels. The Oscar de la Renta label is grabbing attention once again with the fabulous alternatives with elegance and refinement as top goals. The label is not one to focus on utilitarian vibes but instead delivers ultra sophisticated feminine ensembles to help us steal the spotlight every single time. The newe...
Gucci Spring 2012 Campaign
For the ultra-sophisticated and feminine warm season collection Frida Giannini decided to draw some inspiration from the uber-popular art deco trend. The fabulous and memorable Gucci spring 2012 campaign photographed by Mert & Marcus features two of the most talented and sought-after models of the world, Karmen Pedaru and Abbey Lee Kershew in glamorous and ultra-femme outfits oh-so-characteristic of this brand. The model duo is further complemented with the presence of male model Greg Nawrat. Stylists, in order to create an alluring and ...
Massimo Dutti Summer 2012 Ad Campaign
The high accent placed on brights, bold pieces and statement jewelry is perhaps the dominant style perspective of the season. But, while the visual appeal such elements bring is strong, sometimes we cannot help but feel that a little subtlety is in order. The Massimo Dutti brand seems to be on the same page if the summer 2012 campaign is any indication. A return to classy soft tones and feminine silhouettes without the strong 'look at me' cue proves a breath of fresh air from the color charged seasonal lookbooks. Gorgeous long skirts, luxuri...
Hugo Boss Orange Fall 2012 Campaign
For the rapidly approaching fall season, Hugo Boss takes us to a trip in Barcelona. The Hugo Boss Orange fall 2012 campaign features supermodel Jac Jagaciak and male model Ryan Burns in a youthful, modern campaign shot by Cédric Buchet which definitely brings memories or at the very least, leaves quite a lot of room for daydreaming. As far as the ensembles are concerned youthfulness along with modern touches are the ones that unquestionably dominate. Focusing on wardrobe staples and making sure to inject plenty of colorful touches is the str...
Jimmy Choo Fall Winter 2012 Ad Campaign
The new season is rapidly approaching and the fashion choices we'll have the chance to sport are constantly popping up. We naturally look towards high fashion labels to set the tone and none of them disappoint bringing a variety of exciting style perspectives to the market. We cannot help but be irremediably drawn to the elegant and bold choices the Jimmy Choo label endorses for the new season. From outfits down to accessories, the label is set on making a bold statement and uses a variety of fun pieces for this purpose. There's no reason to...
Lana Del Rey The New Face of H&M
The last month was filled with a multitude of speculations regarding the possibility of a collaboration with indie singer Lana Del Rey. However, despite the prevalence of the rumors, just like in the case of the Maison Martin Margiela project, Swedish label H&M took its sweet time to confirm it. It seems that the star will indeed walk us through some of the most stylish ensembles of the new season and, what's even more exciting, the first pics have already emerged. H&M PR manager Chloe Bowers briefly motivated this highly inspired ...
J.Crew 'Hello, World!' Campaign
How does the world wear J.Crew? If you want to find out, check out the latest J.Crew 'Hello, World!' campaign lensed by photographers Garance Doré and Scott Schuman who, in their eight-city tour, managed to capture ten tastemakers across the globe including bloggers, fashion designers, magazine editors and boutique owners. The campaign includes videos, interviews and pictures for us to draw a little sartorial inspiration. Garance herself shares with us something about her personal style. "It’s not about having expensive clothes, being on tre...
Rihanna is the New Face of Armani Underwear and Jeans
The strong fashion icon status that Rihanna acquired years ago is proving to be just as powerful today if not more than when she first started out. After leaving a mark on the beauty industry with CoverGirl and Nivea skin care, the young starlet is getting back to the fashion world with a similarly lucrative deal with the luxury fashion brand Armani. After several speculations about the possible collaboration, Rihanna herself gave her fans a subtle clue as to what her plans are via Twitter: “U would NEVER guess what I’m doing right now!!! Hi...
Just Cavalli Spring 2012 Ad Campaign
We simply cannot get enough of the countless fashion ad campaigns that are being released at the moment. Fun, widely diversified and filled with exciting style gems, these campaigns highlight the next season's hottest choices that will define the upcoming months. The Just Cavalli spring 2012 ad campaign is filled with positive vibes, exuberance and playfulness and an intriguing sense of carefree attitude that cannot go unnoticed. With supermodels like Jac Jagaciak, Lindsey Wixson and Ruby Aldridge and male models Josh Beech and Benjamin Eide...