Geo Girl Walmart

Walmart to Launch GeoGirl Beauty Brand

It seems like the beginning of the year is a truly prolific time for retailers who are on the verge of starting new projects. Targeting a group with an estimated 2 billion dollars buying power, Walmart's new brand called GeoGirl will debut in February and will be replacing the Mary-Kate and Ashley cosmetics range which has suffered a decay in consumer preferences over the last years. The skin care and makeup products from the brand are designed to be eco friendly as the brand aims encouraging a responsible attitude towards environmental prob... Read More