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The For Love and Lemons summer 2013 lookbook is inspired by the “Cry Baby” movie. The newest lookbook of the Los Angeles based label is extremely different from the For Love and Lemons spring 2013 lookbook. If romance and femininity dominated the early spring days, for summer the tone changes dramatically. Edginess is now the buzzword for most of the new season looks. Photographed by Zoey Grossman, the new For Love and Lemons lookbook brings a relaxed allure. In many ways, this line resembles last year's Day Tripper lookbook. This se... Read More
The For Love and Lemons “American Dreamz” collection was designed specifically for the rapidly approaching 4th of July holiday. The label is not known for its ordinary choices, which is why we're anxiously awaiting to see what the label is preparing every single time. The new options certainly don't disappoint. Lensed by Zoey Grossman, the new campaign brings Chloe Norgaard in the spotlight. The photoshoot took place in LA. The first thing that stands out, even before getting the chance to analyze the new capsule collection is Chloe's fab co... Read More
The For Love and Lemons spring 2014 collection is titled “Land of Eternal Spring”. The label traveled to Antigua Guatemala, Sacatepequez to have a better understanding of the the culture, the fabrics and the techniques of the region, all of which were incorporated in the new creations for spring 2014. As always, the label is bringing simple yet gorgeous ensembles into the spotlight, with many interesting ideas worth taking a closer look at.The For Love and Lemons “Land of Eternal Spring” lookbook took traditional manufacturing techniques and... Read More