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It's not a real secret that, when it comes to the fashion industry effective marketing campaigns are great contributes to the overall success and popularity of the brand. The new seasons are often the most busy ones in terms of marketing strategies as well as being the time when most changes are made. After Vera Wera Wang and Leighton Meester fragrance deal and the failed attempt to get Robert Pattinson to work for Burberry, it seems that Balenciaga has also decided to make a move and make the famous Brazilian model an offer to be the new f... Read More
With the multitude of shoe trends coming our way, limiting ourselves to the same old types of designs is definitely unnecessary. While the main style directions are already pretty much set, designers provide endless intriguing variations that make us aware of the wide array of possibilities that are incredibly tempting in more ways than one. The spring 2012 Balenciaga shoe collection is definitely one that cannot be easily forgotten as it has an edgy touch that is very hard to miss. With sharp edges, striking accents and a clever interpretat... Read More
Nicolas Ghesquiere decided to go for "Longer than usual, and with more volume" silhouettes for the resort collection. Sharp angles are softened to make the hottest style elements like shorts and jackets more flattering and sensual. The legacy of Cristóbal Balenciaga offered Ghesquiere the chance to line up a multitude of surprising and experimental ensembles. These hot casual chic outfits are complemented with the Balenciaga pre-spring 2012 bags. Patchwork clutches armed up with bright and bold hues along with chic shoulder bags sculpted fro... Read More
Nicholas Ghesquiere took the Balenciaga brand to another level, when creating the Balenciaga Resort 2009 collection. It's amazing how he succeeded to mix two elements so different from each other, as he did it here. Ghesquiere imagined a collection that looks both hard and soft, using fabrics, various elements in a dazzling way. His collection was extremely graphic, mixing soft elements with harder and tougher ones.A mix of '50s couture translated into pale colors meets a rather rock 'n roll attitude, easily created by the designer... Read More
Describing the Balenciaga RTW 2009 Fall collection, Nicolas Ghesquiere simply said: "It's Parisian". Hotel de Crillon was the place chosen to host the event, and the atmosphere was exquisite, chic and highly fashionable. When talking of the latest Balenciaga collection, the word is, no doubt, sophistication. Balenciaga designer Nicolas Ghesquiere managed once again to combine couture with a special sense of reality that made fashion critics saying that the collection is "wearable" and "money in the bank" - in a very flattering manne... Read More
It seems that technology seems to match perfectly with fashion as Ralph Lauren decided to celebrate the smashing decade of online marketing with a fabulous 4d visual show. The Ralph Lauren 4D visual experience was an absolute delight and it was featured simultaneously in New York and London, two of the world's most fashionable cities. The 4 D Ralph Lauren show features a fabulous 3 dimensional projection while the 4th element which contributed to the 4D effect was actually based on people's olfactory sense, as the new Ralph Lauren fragrance... Read More
The complex parade of totes and shoulder bags repeatedly mirror the visionary evolution of this fashion house. Balenciaga is indeed associated with extravagance as well as open-mindedness when it comes of combining various alternative and mainstream style tendencies and trends. For the next year's collection you'll find Punk as well as classy and minimalist elements that are fused into a revolutionary style opera portrayed by some of the most sought-after models. Indeed psychedelic and digital prints rivaled the eye-catching effect of the i... Read More
After a variety of ultra colorful outfits with a strong feminine vibe presented at the Milan Fashion Week, we are glad to see an equally stylish approach with a more balanced tone at the Paris Fashion Week. With a focused approach towards versatility and utility, the latest Balenciaga spring 2012 collection presented at the Paris Fashion Week impresses with structure and a careful sense of proportions. Bringing back the boxy blazer and eclectic colorful prints, the designer has chosen elegant ensembles that are easy to recreate in real life.... Read More
Successes keep rolling for Kristen Stewart who, aside from staring in a variety of ultra successful movies scheduled to be launched this year, has also scored a wonderful marketing gig as the new face of the Balenciaga fragrance set to be launched this year. For Kristen, the offer could not have been more flattering as she is a long time fan of the luxury label: “Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always recognized and loved Balenciaga. It feels full circle to be involved with so... Read More
Designers are lining up their best offerings for transitional days. The renowned fashion labels give us a subtle sneak peek into the season's latest offerings and the alternatives are more than inviting. For the pre-fall months Balenciaga has chosen to confirm the supremacy of animal prints once again, in a series of fabulous options that can inevitably turn heads instantly. Bringing both comfort and seductiveness, the label definitely doesn't disappoint. A blend between wedges and kitten heels marks the section dedicated to comfy styles. An... Read More
After she landed the role of Bella in the hit movie 'Twilight', actress Kristen Stewart sky-rocketed to fame and her interesting style and natural beauty seem to have captured Nicolas Ghesquière's attention as the designer tapped the hottie to become the face of Balenciaga's new fragrance 'Florabotanica'. The 'Snow White and the Huntsman' actress was never too keen on embarking on product endorsement deals, but it seems that something attracted her to the fragrance, as she agreed to be the new face of the upcoming perfume, which is ... Read More