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What do you associate with yoga? A fun workout, a way to become calmer and banish daily stress, a little well deserved 'me' time, an awesome manicure? The last addition might feel rather strange, however this is exactly what your next association might be if you're a fan of Essie or you're simply looking for new nail polish tones to pretty up almost effortlessly. For the days when you're feeling too busy to make an effort to look fab, spending a little time doing your mani can be quite a treat and might even change your mood for the ... Read More
Creamy neutrals just aren't going to cut it this holiday season. This is the premise of the latest Essie Holiday 2011 collection called Luxeffects. Accompanying a bold outfit or becoming a discreet, uber stylish accessory, shimmery nail lacquers are one of the most versatile products for creating a festive look without going overboard. Featuring a palette of extremely versatile tones, the Essie Luxeffects Collection is set to be released in December, just in time for the holiday preparations debut. Given the fact that gold and silve... Read More
Magnetic nail polish has gained a lot of popularity during recent months and it seems that variations of the trend are beginning to emerge. Essie might have become well known for keeping things as classic and classy as possible rather than chasing the fad of the moment yet it seems that some trends are simply too hot to resist. But the label didn't just settle with making a generic version of the trend. Instead, it customized it and gave it a new appeal. Its newest collection dedicated to the trend is titled 'Repstyle' and the name ... Read More
Winter will be here before we know it and finding fabulous options to glam up our nails will be a must. Essie has already anticipated these needs and came up with yet another fun collection to help us stay on top of the newest trends and have a blast at it. Its winter 2012 collection tackles a glamour approach allowing fans to get a taste of high life, which means the new tones might prove a superb choice for the upcoming holidays. The six new tones perfectly reflect the spirit of the new season and maintain the richness and intensit... Read More
When it comes to makeup or accessories, nothing can be ignored. Nail polish included. As fashion stets its trends on the catwalks, so does the make-up artists and the cosmetic industry, defining and finishing what fashion begins on the runway. That’s why we were pretty happy when Essie released its Fall 2009 nail polish collection. The new collection features vibrant colors rich with optimism, the perfect thing we need this season. Six packaged nail polish are waiting for you, my ladies, so how about we learn something about the... Read More
Essie will be launching a professional gel nails service this October. All signs point to the fact that the gel nail polish trend is here to stay and the brand aims to be a leader in this fast-growing segment. In order to achieve the ambitious goal, the label has made investments in both technology and service, according to Gerald Densk, Essie’s general manager for the professional products division of L’Oréal USA who told WWD that: “This is our first technology-driven launch into the professional market. Gels are a significant market and th... Read More
Prepare for a glam getaway into a world drenched in rainbow colors in the new Essie Braziliant summer 2011 nail polish collection, where there are no limitations when it comes to hue selection. Essie is your best friend when longing after a sight-pampering beauty collection that managed to rise above the multitude of nail polish parades thanks to its versatile quality. Bring out your experimental side and turn your nails into the hottest accessories that crown your modern apparel. The summer is just around the corner, therefore it i... Read More
New additions to the beauty alternatives for the new season also make us face the upcoming realities. There's really not much time left until school starts and preparing for the occasion properly is imperative. Hello Kitty fans have their makeup options cleverly laid out for them in the Hello Kitty Head of Class collection, but what about a gorgeous mani to match? Well, this is where Essie comes in offering fabulous alternatives for school girls and beyond in the very fashionable collection titled Stylenomics. The new fall 2012 coll... Read More