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Essie will be launching a professional gel nails service this October. All signs point to the fact that the gel nail polish trend is here to stay and the brand aims to be a leader in this fast-growing segment. In order to achieve the ambitious goal, the label has made investments in both technology and service, according to Gerald Densk, Essie’s general manager for the professional products division of L’Oréal USA who told WWD that: “This is our first technology-driven launch into the professional market. Gels are a significant market and th... Read More