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Essie will be launching a professional gel nails service this October. All signs point to the fact that the gel nail polish trend is here to stay and the brand aims to be a leader in this fast-growing segment. In order to achieve the ambitious goal, the label has made investments in both technology and service, according to Gerald Densk, Essie’s general manager for the professional products division of L’Oréal USA who told WWD that: “This is our first technology-driven launch into the professional market. Gels are a significant market and th... Read More
The Essie Naughty Nautical summer 2013 collection is the latest temptation the well known nail polish label brings for the season. Despite the fact that the label abstains from fads and trends, it always manages to come up with something fresh and exciting to please fans and the six new tones it prepared can certainly do the trick and it seems like the newest offerings definitely suit the new standards. If vacation would be a state of mind, it would definitely be painted in one of these spectacular tones.Don't take our word for it, as the be... Read More
The Essie Bridal 2014 nail polish collection titled "She Said Yes!" is designed to help brides shine on their big day down to the tiniest detail! From choosing a dreamy wedding gown to planning every single aspect of the look for the big day, each choice has a significant impact, which means leaving things to chance isn't an option.In creating the new Essie bridal 2014 nail lacquers, the label has considered not only selecting gorgeous tones that will have a sophisticated timeless allure, but also complementing various skin tones, especially... Read More
The Essie Haute in the Heat summer 2014 nail polish collection is already available for pre-order and it seems that the beloved nail polish brand is releasing six gorgeous tones for this year's hottest days. The label has prepared several cool vibrant tones worth experimenting with from punchy tones to more subdued alternatives for the new season. After bringing several chic pastels worth trying in the newest Essie bridal nail polish line, this time the label is tackling a bolder side of style with several on-trend hues with an easily d... Read More