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After many bold hued collections the Erdem fall 2013 collection showed us a fab side of Erdem Moralioglu focused around sexiness with a bit of an edge. The trip to the dark side was evident all throughout the collection as the regular prints be a more discreet presence. The change was a bit difficult even for the designer who felt like he left his comfort zone:“I’ve always been quite afraid of the color black in my work, but I liked the idea of doing ‘uncomfortable,’ reacting against myself—and seeing how many shades of black I could get in ... Read More
Season after season, we're extremely thrilled to see what the four most important fashion weeks bring in terms of trends. So, we hardly wait to find out what the upcoming fall 2013 fashion will look like. With London Fashion Week already in sight, we are more than eager to discover what some of world's most renowned designers have prepared for us. And Erdem at London Fashion Week is definitely one of them. “A clever person who probably cares little about seasons. She has a lot of conviction and marches to her own drum,” Erdem Moralio... Read More
The Erdem pre-fall 2014 collection features a multitude of romantic, ultra feminine ensembles. It seems that the focus on asymmetry and androgyny we've seen in the brand's spring 2014 collection was just a temporary experiment, as the label has returned to the elements it's most comfortable with, bringing several stunning ensembles which can instantly make fashionistas fall in love. A surprising thing about the new line is that the designer actually found inspiration from John Currin’s subversive paintings, given the fact that there's nothin... Read More