Emporio Armani Spring 2013 Collection
We're definitely seeing a shift in perspectives for the new year and we couldn't be more excited to see what the creative minds put on the table. If the past years have been infused with florals and conspicuous animal prints, the new season seems to tackle subtlety and playing with proportions instead of vibrant tones. The Emporio Armani label is certainly leading the way towards more elegant ensembles with a discreet yet powerful appeal. The label catered to a mature audience without neglecting the young potential customers. The label put c...
Emporio Armani Fall 2013 Collection Milan Fashion Week
Just as expected, the Emporio Armani fall 2013 collection presented at Milan Fashion Week this past weekend took the audience present at the show's debut on an exciting journey through past trends, more specifically through the 20s and 30s, a period when women started to become more and more fashion-oriented. Polished to perfection, the new Emporio Armani collection put on display classic, simple lines as well as intricate, artistically layered ensembles that demonstrated the brand's ability to adapt to the needs of the wearer, so the fact t...
Megan Fox is the New Armani Code Woman
Giorgio Armani has announced Megan Fox as their new Armani Code Woman. The advertising campaign set to be released this month tells a captivating and intriguing story about a man and a woman who are looking for something they cannot identify. Still, despite fighting attraction, they finally surrender to the power of seduction. The mystery deepens even more as the story stops somewhere since the two seem to vanish when their eyes meet. However, a new chapter of the Code Saga will open and the intrigue will continue in the Armani Code Sport ad...
Rihanna is the New Face of Armani Underwear and Jeans
The strong fashion icon status that Rihanna acquired years ago is proving to be just as powerful today if not more than when she first started out. After leaving a mark on the beauty industry with CoverGirl and Nivea skin care, the young starlet is getting back to the fashion world with a similarly lucrative deal with the luxury fashion brand Armani. After several speculations about the possible collaboration, Rihanna herself gave her fans a subtle clue as to what her plans are via Twitter: “U would NEVER guess what I’m doing right now!!! Hi...
Rihanna Goes Sexy for New Armani Campaign
Armani is bringing out the big guns with the launch of the new Armani Jeans campaign as the group has recruted non other than global superstar Rihanna to be the label's new face. Rihanna is known for her incredible sex appeal and confidence, so she was a perfect match for the new concept behind the label. Sexy with an edge seems to be the vision Armani Jeans had for this campaign and Rihanna raised the bars even higher for the label, her attitude being very hard to top. Armani has turned towards some of the hottest celebrities today for thei...
Rihanna to Design Armani Capsule Collection
It appears that simply modeling for the Armani Jeans and Underwear line wasn't enough for the ambitious Rihanna who has taken the next logical step in oder to leave her mark on the fashion industry. So, if the most recent Armani campaign has left you wanting more, the latest project she embarked on can definitely fulfill such needs. The singer has teamed up with the Emporio Armani brand hoping to expand the uber profitable collaboration and give fans a taste of what it would be like if she went shopping with them. In the process she joined t...