Edun Spring/Summer 2012 'Beautiful Rebels' Ad Campaign
Gorgeously colored and patterned butterflies take center stage in Edun's debut spring/summer 2012 'Beautiful Rebels' ad campaign. A spectacular show featuring six species of butterflies, all indigenous to Africa, unfolds in front of our eyes, a stunning story of duality and transformation brought to life by photographer Ryan McGinley. Nature and skin become one in these transformative scenes of passion, playfulness and poetic contemplation. Well, this is what happens when love for beautiful clothes meets a special desire to make a change. "W...
Edun at New York Fashion Week Fall 2013
Predicting the path designers presenting at the New York Fashion Week Fall 2013 will take is impossible, so we'll just have to see which theme will spark the highest dose of creativity on February 7th at the New York Fashion Week held at Lincoln Center. One of the brands to definitely keep an eye on is Edun as the brand never ceases to amaze with its innovative, wearable designs. Edun's upcoming fall 2013 collection will probably bring out the best out of Sharon Wauchob, Edun's creative director since 2010, as her previous collection created...
Edun Fall 2013 Collection New York Fashion Week
The Edun fall 2013 collection from New York Fashion Week took us completely by surprise as we would have never imagined that Sharon Wauchob would select the grunge scene as the muse for this season. Now, does this mean that it’s an unpleasant surprise? Definitely not, as anything that has to do with grunge has been a magnet for attention lately, and when the take on fashion includes some soft elements that gently tone down the fierceness and darkness characteristic to the style making it super wearable and urban-chic, that’s even better. ...
Spring/Summer 2011 Trench Coat Fashion
The arrival of the warm season still allows us to keep some of the wardrobe staples of the earlier rainy season. The trench coat is without a doubt one of the most versatile style item that was ever invented protecting us from the wind and rain as well as offering the perfect cosmo vibe to our casual and also office chic outfits. The Spring/Summer 2011 trench coat fashion presents a rich and multi-tonal parade of designs envisioned and created by some of the fashion and style gurus of the moment. Those who long for a multi-tasker for their w...
New York Fashion Week Fall 2013 Schedule
New York Fashion Week is less than a week away. Ah, we bet all you gorgeous fashionistas hardly wait to see what designers will be sending down the runway this season at New York Fashion Week 2013. Okay, we must admit that we're also extremely thrilled to get a piece of action as well and analyze what the crème de la crème of the trendsetter realm will be wearing. On the opening day of New York Fashion Week we'll get to see are the BCBG Max Azria fall 2013 ready-to-wear collection along with Sharon Wauchob's Edun fall 2013 designs. On the fo...