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The spring 2013 trends are not complete until all the biggest names in the industry bring out their best creations. Gucci is the latest brand to help shape the sunny season's hottest picks list with a multitude of bold modern ensembles beautifully captured in the spring/summer 2013 campaign shot by Mert & Marcus. Anja Rubik and Karmen Pedaru bring the brand's focus to life in a significantly different way compared to the runway looks we previously saw in the Gucci spring 2013 collection. The change is definitely a high impact one not onl... Read More
The new Guess by Marciano spring/summer 2013 ad campaign is intensely fueled by the desire for the hot season to start already and features supermodels Leticia Zuloaga and Nadine Wolfbeisser. Guess by Marciano has always brought a multitude of fun and elegant looks in the past seasons and this season is no exception. Boldness and sophistication merge in a fab campaign which instantly manages to dazzle enticing everyone to want to take a second look. The need for spectacular dresses to shine during the sandal season is well understood by the ... Read More
Esprit enlisted supermodels Dree Hemingway and Liu Wen for a fabulous set of options which put the right balance between utilitarian vibes and effortless chic ensembles which never fail to amaze. With the infamous Terry Richardson behind the lens, the new Esprit spring/summer 2013 campaign definitely provides interesting alternative worth considering. Staying chic this season doesn't have to be effort intensive and if you're still unsure about how to properly reflect these concepts the new looks can prove extremely inspirational. The theme o... Read More
Victoria's Secret Angel, Barbara Palvin models the new Replay spring/summer 2013 campaign and the result of the photo session: super hot! The model that was rumored to have caused Justin Bieber's heart to melt looks absolutely sensational rocking the newest ensembles signed Replay, so be warned before you browse through the brand's latest campaign as resisting falling into temptation might seem impossible! This spring/summer 2013 season urban oriented fashion brands chose to focus their attention on both comfort and style, meaning that you w... Read More
The H&M Divided spring/summer 2013 campaign is perfectly in tone with the festival season. The latest ads bring a multitude of gorgeous options which have a distinguishable youthful allure. From day to night, the new alternatives can be easily tailored to suit any occasion. A well defined sense of edginess and a nonchalant touch are the two vibes most festival attires have in common and the new offerings from H&M perfectly reflect these principles in the new ads directed by Stina Daag. The H&M Divided campaign for spring/summer ... Read More
Olivia Wilde is acing the endorsement game and the new Bo.Bô spring/summer 2013 campaign is one of the most recent examples. The actress has teamed up with the Brazilian label to show off some of the hottest new ensembles the label has skillfully prepared ahead of time. The new campaign was shot by Mark Liddel in the Old Westbury Gardens in Long Island, New York. Olivia looks effortlessly sophisticated and manages to bring its charm and elegance into each and every photoshoot. From the label's perspective the upcoming warm seasons wi... Read More
The preparation for the new season has began and retailers are putting their best creations forward as we speak. Mulberry joins the wide array of labels which give an appetiser as far as the spring/summer season alternatives are concerned. The label has definitely adopted a more serious tone compared with the Mulberry spring 2012 campaign. Practicality and the inclination towards perfect precision when it comes to proportions are two key components of the new looks. When it comes to classiness, it can feel difficult to keep things fresh and ... Read More
The frenetic search for the “it” swimsuit piece of the season carries on with full force. The new OYE swimwear spring/summer 2013 campaign has a series of interesting options that are undoubtedly strong candidates for the title. Sure, fashion is subjective and it's hard to pinpoint exactly what are the characteristics that define that elusive allure, but it can definitely be argued that sophistication is among them. The spring/summer 2013 OYE swimsuits are definitely not deficient in this area. In fact, this is one of the main strengths of t... Read More
The Miu Miu eyewear campaign for 2013 brings an interesting selection of options for the new season. Supermodels Malgosia Bela, Bette Franke, Martha Hunt, Doutzen Kroes, Adriana Lima, and Arizona Muse show off the label's most interesting creations for the hot season. The latest campaign was shot by Inez & Vinoodh. Though we've already seen a Miu Miu spring/summer 2013 campaign, the new ads put a whole new spin on things. The label put a fun spin on the new season designs ensuring that the new creations attract attention instan... Read More
We can already smell the fresh scent of the spring/summer 2013 season and this only adds to our excitement especially since visually we're delighted by trendy launches in the fashion industry. Bershka is one of the brands that made the wait for the new season even more difficult due to its sizzling fashion creations put on full display in Bershka's spring/summer 2013 collection. A quick glimpse at the designs is all that it takes to capture all of your attention. The popular fashion brand chose to play with clashing styles this season and ma... Read More
The spring 2013 season will be full of contrasts if we are to judge by the new Patrick Owen campaign. Straying from cookie cutter concepts, the label brings a variety of fun alternatives in a fresh campaign that surprises and intrigues and at the same time manages to feel feminine and edgy. A Garden of Glory unravels before our eyes and fab fashionable alternatives steal the spotlight. Femininity and romance are powerfully contrasted with spikes and religious elements that sure challenge one's expectations. Romantic fashionistas will definit... Read More