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It can often seem like the beauty industry is focused solely on vanity and superficiality. However, sometimes we get to see labels which also aim to bring inner beauty into their campaigns. The newest example is the Donna Karan label which launched the Women Who Inspire campaign and brought a little substance to advertising by also making it thought provoking. The designer had the initiative of stepping out of the regular pattern of fragrance commercials to bring a bigger message to spotlight and has even dedicated a portion of her website, ... Read More
The spring season is filled with interesting scents. If some designers like Oscar de la Renta come up with something 'blue', others like Gucci are putting a fun new twist on their major successes. For the fashionistas who pleaded guilty whenever asked if they have a soft spot for Gucci but who didn't necessarily felt that the fragrance has a youthful touch, the luxury label is bringing the Guilty Black scents for both men and women. The new fragrance represents a change from the usual approach that revolved mostly around highlighting moods: ... Read More
Vince Camuto has big plans for spring. After a classiness-infused campaign for spring 2013, the brand now launched a new fragrance, Fiori by Vince Camuto. The new Vince Camuto Fiori perfume is a limited edition one and was inspired by gardens. The designer's garden from Connecticut was one of the main sources of inspiration. Not only the symbolism as a whole, but also the architecture. “We love architecture and we love gardens and the gorgeous colors that bloom in June and July. We wanted a scent that was romantic and [reflective] of flower... Read More
Jimmy Choo, the world famous shoe designer brand seems to have expanded its borders and is set to launch a perfume line. Jimmy Choo fragrance launch seems to come to complete the beauty of a woman as shoes and the right fragrance can most definitely be the most important must have accessories for a woman. Tamara Mellon, the creative director for Jimmy Choo revealed the label's first scent on October 22, 2010 in a presentations to editors in London. It seems that Tamara Mellon has wanted to launch a perfume line signed Jimmy Choo sinc... Read More
Okay you girls, so it's time for some new adventures! Well, since we all know that the perfect fragrance has the amazing power of evoking important memories but also of boosting the mood, let us introduce you one intense scent that will take you on a special journey through Sicily, the Mediterranean, and Madagascar. It's Valentino's new fragrance called Valentina Assoluto the one to revive your senses. Inspired by the floral notes of the original Valentina perfume from 2011, this one is "much more nocturnal, more seductive". "This p... Read More
Roberto Cavalli announced that gorgeous Elisa Sednaoui, niece of photographer Stephane Sednaoui and the goddaughter of the French footwear designer Christian Louboutin will be the face of the new Cavalli signature fragrance. The beautiful 23-year-old Italian model and actress will be featured in the print ad campaign photographed by Steven Klein set to be released in February 2012. She will also star in the TV advertising which will be made by Johan Renck. The famous designer said that Elisa has an animal side and that she is the p... Read More
The new ad for Belle D'Opium fragrance by Yves Saint Laurent features French actress Melanie Thierry dancing sensuously, in a series of captivating gestures. At one moment in the commercial, she runs a finger down the inside of her forearm. In the end of the clip a voice says "I am your addiction, I am Belle D'Opium. The new fragrance by Yves St Laurent." The actress running her finger down her inner arm was the main reason for the ad to be banned by the Advertising Standards Authority (ASA) after receiving 13 complaints from viewers... Read More
Michael Kors has released, in the last several years, some historical perfumes. They were so popular that you could literally feel them in the air, on the streets, on the way to your job. What were their names? Well, for those of you who still don’t know Kors’s fragrances, he hit the fragrance world with “Michael”, “Very Michael Kors”, and then “Michael Kors Very Pretty”. “Very Hollywood”, the latest fragrance signed Michael Kors, was created and born from the collaboration between two perfumers, Laurent Le Guernec (who created th... Read More
The Calvin Klein Endless Euphoria fragrance will be one of a series of cool scents the luxury label prepares for 2014. The label plans to appeal to a younger customer base with a series of flanker scents that will maintain part of the label's DNA but with a modern twist. “Calvin Klein will be rejuvenated as an iconic fragrance brand by tapping into its roots with politically disruptive, sexually provocative messages and fragrances, housed in a modern architectural simplicity in terms of bottle and carton design that resonates luxury,” Steve ... Read More
New Karl Lagerfeld fragrances for both men and women will be hitting the market this month. The eccentric designer made the announcement a while back, however, he was very discreet when it came to details. However, now that the launch date approaches, more details are finally becoming available. It appears that the new fragrances were created in collaboration with Inter Parfums SA and that the designer wanted the new scents to have a modern vibe.“When lavender is too basic, I don’t like it. Especially in the modern world, there has to be a k... Read More
Perfumes can create addictions. This isn't a result of a scientific study, but a conclusion and I believe all women would agree. Just because he found out about this secret of women, Hugo Boss launched two versions of the same fragrance: Boss Femme, for daytime and Essence de Femme the evening version. Therefore, at the end of the day you don't have to change your preferences, or go out with daytime fragrances.It's just enough to accessorize with fresh and fruity notes of Tangerine, Black Currant and Freesia.Heart note includes Madagascar Ja... Read More