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The Giorgio Armani Si fragrance is the the new scent that will be released in late August/September. The Italian luxury label has chosen Cate Blanchett as the ambassador of the new Armani perfume. The scent's creators hope the new scent will become an iconic one. According to Véronique Gautier, Giorgio Armani general manager at L’Oréal Luxe, a division of industry-leading L’Oréal stated that the new scent is a very modern one: “It’s the affirmation of a very modern woman, and it’s a product of extremely high quality.” Actress Cate Blanche... Read More
Lacoste launched a real campaign to breathe life into the ideal of pink, a color that is used all over the world for various purposes and as the symbol of so many things. The collection called Lacoste Pink includes so far four different fragrances: Touch of Pink, Dream of Pink, Love of Pink and Joy of Pink. Indeed the popularity of the complete selection of scents can be attributed to the composition that is appropriate for all age groups and emanates positive energy as well as dynamism. Those who long for a fresh and at the same t... Read More
The complex project envisioned by Tommy Hilfiger is not a simple attempt to launch a brand new and revolutionary scent on the market. Instead these fragrances both in their designs as well as aroma composition radiate a new world order addressing the gen-y generation as the main target of the collections of one of the most sought-after brands of our times Tommy Hilfiger. He claims that: "We wanted to make sure that we stayed connected to that consumer, but we also wanted it to be authentic. We are talking to a generation that craves... Read More
Versace is a name with a great amount of resonance in the fashion as well as beauty industry so no wonder everyone is interested in Versace's collections. One of the hottest news surrounding the Versace label is Versace's ambitious plan to launch the Vanitas Fragrance. It seems that Versace is planning one of the most ample projects so far when it comes to the launch of a new fragrance. Vanitas has been designed to occupy one of the highest positions when it comes to Versace fragrances. It seems that a great amount of thought and w... Read More
Jimmy Choo, the world famous shoe designer brand seems to have expanded its borders and is set to launch a perfume line. Jimmy Choo fragrance launch seems to come to complete the beauty of a woman as shoes and the right fragrance can most definitely be the most important must have accessories for a woman. Tamara Mellon, the creative director for Jimmy Choo revealed the label's first scent on October 22, 2010 in a presentations to editors in London. It seems that Tamara Mellon has wanted to launch a perfume line signed Jimmy Choo sinc... Read More