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With the spring summer 2011 season approaching we are beginning to see more and more ad campaigns from various well known designers who are promoting their fabulous creations highlighting the most popular fashion trends in the process. One of the most interesting marketing strategies when it comes to ad campaigns is the one adopted by the Burberry brand. The brand has chosen an evolving ad campaign as their marketing strategy, which means the photos of the collection will change each month to give the public the opportunity to see mo... Read More
It was back in May, this year, that Miu Miu has announced Hailee Steinfeld as the brand's new spokesmodel for their fall/winter 2011 advertising campaign. The choice of the famous label was criticized by people in the fashion industry saying that by opting for such young models, the women who actually buy this type of clothing might not relate to them. Former Miu Miu models were Maggie Gyllenhaal, Katie Holmes, Selma Blair, Chloe Sevigny, Vanessa Paradis, Lindsay Lohan, and Kirsten Dunst. The first image of Hailee Steinfeld's 2011 f... Read More
Claudia Schiffer fronts the latest Guess 30th anniversary ad campaign photographed by Ellen Von Unwerth in Sorrento in Italy. The 41-year-old supermodel goes back to her roots after posing for the famous brand in six Guess campaigns from 1989 to 1991. The renowned label revisits one of its iconic campaigns and celebrates its "30 sexy years!" with a stunning selection of black-and-white photographs as the ones taken by von Unwerth back in 1989. And we must admit that Schiffer is looking as amazing as ever 23 years later. "Guess will ... Read More
With all the optimism and vivid tones we've seen lately we might be tempted to think that there's not much room for drama this spring, however, the latest AD/BC collection from Ksubi prove us wrong. Those who are on the quest for finding spectacular options with a strong edgy touch will most likely find the new lookbook a true source of inspiration and insight. The label isn't planning on abandoning its grunge roots anytime soon and as a result brings a variety of spectacular options to the table for those who are fans of the style and wish ... Read More
It seems that Beyonce's first fragrance Heat ad has raised a great controversy in Britain where parents seem to have reported the video as being inappropriate for kids to watch. Beyonce Heat fragrance ad controversy has triggered a response from Coty, the company behind this luscious perfume, a response which doesn't agree with the parents which claim the ad is too provocative and too revealing. The reps claim the ad was only showing the “sexy” style of Beyonce and that she was at no time naked. There is a scene where B seems to b... Read More
Crowned many years in a row as world's most beautiful woman, Pretty Woman star Julia Roberts has been among the highest paid actresses at Hollywood for several years. Recently, the 43-year-old beauty appears in a very brief ad for the Italian coffee house Lavazza for which she received $1.6 million (1.2 million euros). In the ad, Julia Roberts poses in the clouds as goddess Venus for painter Sandro Botticelli. The ad in which Roberts doesn't even have to speak will air in Italy over the Christmas holiday. The heavenly ad also featu... Read More
Talented and extremely beautiful, Taylor Swift has rapidly become one of the most popular teen idols of the moment. Her amazing charisma that has mesmerized millions of teens worldwide hasn't gone unnoticed and back in April Taylor was chosen to promote the CoverGirl NatureLuxe line, a nature inspired cosmetic luxury line that will be released at the beginning of next year. Vince Hudson, General Manager of CoverGirl cosmetics chose to make an official statement regarding the topic that explains the main reason for this well thoug... Read More
The spring 2011 Versace advertising campaign is one of the most awaited ones taking into account the brand's tremendous influence in the fashion industry. Shot by Mario Testino the advertising campaign brings together the well known female supermodel Abbey Lee Kershaw as well as male models Malthe Lund Madsen and Victor Nylander for a classy yet sizzling campaign that is guaranteed to make an impact on the audience. The beautiful Australian model is a fabulous choice for the campaign as her delicate inborn beauty is complimented superbly by ... Read More
The beautiful Scarlett Johansson looks incredibly sexy in the new Moët & Chandon ad campaign made by British photographer Tim Walker who was chosen by the brand in order to reflect the glamorous touch of this champagne. The 26-year-old actress has been named first celebrity ambassador of the famous brand in March 2009 when she said that she was excited about the new collaboration. “I am honored to have been chosen as their ambassador and to make history with the brand, as the first celebrity face of champagne.” Moreover, Frédér... Read More
The variety of choices available for the following season are becoming more and more apparent thanks to the myriad of lookbooks and ad campaigns that are being released. Choosing the favorite fashion trends becomes a lot easier thanks top the various interpretations you can take inspiration from. For the warmest seasons of 2011 the Spanish brand Mango has chosen to continue their fruitful collaboration with Scarlett Johansson who is the spokesmodel for the brand since 2009. The advertising campaign was shot at the Casa la Ricarda in Barcelon... Read More
As the winter season slowly comes to an end, clothing retailers are already starting to prepare their ad campaigns for the following season, many of which are starting to emerge quite rapidly. Although most might not like to admit it, celebrity featured campaigns are undoubtedly some of the most exciting ones out there. This is certainly the case for the latest Bongo spring 2011 ad campaign done by The Hills star Audrina Patridge. The star is continuing her collaboration with the clothing retailer for the second season in a row and looks abs... Read More