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The fashion and beauty industry seems to get closer and closer with each season, creating a myriad of different alluring collections that undoubtedly attract the attention of fashionistas everywhere. Among the designer brands that were determined to meet the expectations of a grand variety of consumers, Prabal Gurung is certainly worth mentioning. After striving to make high fashion more accessible to all women, with the Prabal Gurung for J.Crew capsule collection, the brand is continuing the series of successful collaborations, this... Read More
Last year MAC Cosmetics has decided to erase the distance between the brand and the average consumer by announcing an extensive contest in which brand fans were asked to submit their pictures in order to receive a style makeover under the motto “MAC me over because…”. After thousands of photos were submitted, the MAC staff has had the challenging task of selecting six winners. The lucky winners all seem to come from different backgrounds and belong to different age groups, a fact that manages to prove that the brand's mission to help men and... Read More
It seems that Kim Kardashian isn't joking when it comes to her image, as she has taken legal action against the well known clothing brand, Old Navy. The reason behind Kim Kardashian's decision to sue Old Navy is an ad that Old Navy has used to promote their clothing line. According to Kim, the company decided to use a lookalike to confuse the consumers into thinking she's endorsing the product. The reality TV diva has sued Old Navy and its parent company The Cap Inc. for allegedly violating her publicity rights with the ad used to promote th... Read More
What happens when eating out on a diet? There are many difficulties you might encounter when deciding to have a break from your kitchen responsibilities and enjoy a savory dinner at a restaurant. First of all, you enter and feel those heavenly smells and hardly wait to see the menu. So, you order guided by appetite and ignore all nutritional information. In fact, studies show that people's diet choices are not altered by the nutrition labels on menus which are meant to help consumers manage their diet and improve health.Decode the me... Read More
Created by former fashion editor Thea Green back in 1999, the Nails Inc. brand has slowly developed over the years becoming one of the most popular nail polish brands in UK. Now the brand is slowly starting to expand and US based consumers will have the chance to experiment with the wonderful nail polish shades as well. Sephora stores will sell 42 mesmerizing nail polish shades created by the UK brand. Nails Inc have become well known for creating long lasting, glossy, high quality nail polishes. In addition, formulas are free of co... Read More
The Rodarte and Opening Ceremony collaboration is certainly not new, yet it is undoubtedly exciting and glamorous. With the multitude of designer-retailer collaborations for the season, the following months will certainly be strongly infused with elegance and sophistication and the two brands are certainly doing their part in ensuring this concept will become a reality. Taking inspiration from the Scandinavian culture, Kate and Laura Mulleavy hope to dazzle consumers with feminine creations that exude delicacy with their princess-like allure... Read More
Looks like the Kolors Kollection of OPI won't be the only major income source for the Kardashian sisters this fall. The girls are ready to help their fans make a fashion statement with figure flattering dresses, seductive lingerie designs, eye-catching jewelry, high heels and interesting handbags. The project is the direct result of the sisters' ambition to do an extensive line that would capture the essence of their fashion style. As Kim puts it:'This was our ultimate dream ever is to, you know, create our own clothing line, go int... Read More
Cutesy alert this fall! Singer, actress, and now fashion designer Selena Gomez has launched her Kmart's 'Dream Out Loud' Fall 2011 Collection. In fact, the 19-year-old teen star wrote on her own Facebook page about the collection, saying that, "Hey Guys, I had so much fun shooting my fall Dream Out Loud collection! It’s in stores now and online: http://kmrt.us/FallDOL Let me know what your favorite look is!" Whether it's a sweet diagonal ruffle tunic or a beautiful crochet top that reveals your inner boho babe or perhaps rock chick to... Read More
Stunning Gisele Bündchen is the new face of Esprit Fall/Winter 2011 campaign called "Iconic Styles". According to a press release, Gisele was chosen because she "embodies easy elegance, charisma and naturalness and is therefore perfectly suited to the Californian spirit of the brand". And indeed who could embody the label's iconic outfits better than Gisele? Throughout time, the 31-year-old supermodel proved that she's not just another pretty face with a flawless body, but that she's also a classy and smart woman. Besides, in May 20... Read More
With the holiday season rapidly approaching, we are starting to become more aware of the beauty choices offered by the most important makeup brands. Since glamor and refinement are the main concerns for the holiday, Benefit has used this core concept as a source of inspiration for the latest line, which is set to be released this month and that is already available on the Sephora website. The brand has prepared a rather comprehensive collection that features a multitude of handy sets and kits along with varied product choices in tempting ton... Read More
Using environmentally friendly materials, H&M is constantly looking to make products with an added sustainability value and tries to offer its customers fashion and quality at the best price. Besides, the famous Swedish retailer has always been aware of how our actions can affect people and the environment. Using greener fabrics, the new Conscious Fall 2011 collection is part of the H&M's actions for a more sustainable fashion future. "For H&M, sustainability is a natural part of doing business in a globalised world. Stab... Read More