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Rihanna has just signed on to be the new spokesmodel of skin care legendary brand NIVEA. The 23-year-old star will appear in a special campaign named "The 100 Years Skincare for Life", meant to celebrate the label's 100 anniversary. In the first picture of the campaign, Rihanna is posing nude wearing nothing but her famous tattoos. Still, she looks naturally beautiful, fresh-faced and glowing.Rihanna seems to be the perfect solution for NIVEA that has a long, fruitful history and now wants to address to a new generation of fans. "Over... Read More
With so many brand collaborations this season, it is rather obvious that retailers are perfecting their skills as far as the consumer's preferences are concerned. A well done brand collaboration can translate into huge profits for both of the parties while also boosting the popularity of the brands in the eyes of the customers. The collaboration between Vans and the global brand Hello Kitty is certainly one that will raise a lot of interest, especially among youngsters who are trying to spice up their outfits with fun and colorful statement ... Read More
MTV starlets really know how to take advantage of the popularity that the Jersey Shore series has gained lately. Sammi “Sweetheart” Giancola is the latest star who has launched her very own jewelry line. This, however, is not the diva's first attempt to enter the retail industry, as she has also launched her own fragrance called “Dangerous”. For her latest project, the guidette has partnered with the RichRocks brand for a "sweetheart-themed" jewelry collection. The collection consists of large hoop earrings, heart shaped pendants and earring... Read More
If you're looking for a hot nail polish color which will offer you long lasting results at an affordable price you definitely have to check out the new nail polish collection Nicole by OPI, titled simply: Something About Spring. This fabulous nail polish collection features 12 incredibly stylish hues which are available only at Target. The collection, Something About Spring, manages to gorgeously combine fabulous hues, from metallics to shimmery and mattes, ensuring girls can find the right match for their style. These are the hotte... Read More
Brand collaborations are always interesting from the consumer's point of view, especially when the collaboration joins two seemingly different types of brands in an exciting project. After two previous successful collaborations with the Walt Disney Signature brand, the Brooklyn-based company has one more interesting project with a huge potential. The latest fashion collection from the brand draws inspiration from the upcoming Pirates of the Caribbean 3D movie, Pirates of the Caribbean: On Stranger Tides. The limited edition collection which ... Read More
Adorable Kate Bosworth became the new ambassador of Cotton Incorporated. The beautiful 28-year-old actress doesn't just star in the third installment of "The Fabric of My Life" campaign, but she also sings. Cotton Incorporated director of advertising Glenn Sciachitano says that Kate was the perfect option for the campaign due to her status and looks. "Kate was an ideal choice for this year’s commercial. Her beauty, her status as a Hollywood actress and a fashion icon were a perfect fit for our strategy: to show women that cotton is ... Read More
With all the different products launched by Justin Bieber, keeping up with the latest novelties can be quite challenging. After recently announcing his own branded dental care products just a while back, now the teen sensation is planning on releasing a new women fragrance called "Someday". To be able to get to the hearts of his female fans, Justin has not only chosen a “fruity gourmand” formula, but he also opted for a very feminine design for the perfume bottle: a red heart shaped flower with removable charms. The star didn't stay aside wa... Read More
Among the product launches for May 2011, the KeratinPerfect line from Sephora is certainly worth mentioning. For those who want to enjoy the benefits of keratin treatments in the comfort of their own home, Sephora has created a line that contains all the necessary tools needed for this purpose. The process also addresses rather common hair problems such as treating damaged hair, restoring shine and making the styling process easier. Jeanine Recckio, Creative Futurist Director, Mirror Mirror Imagination Group explains exactly what type of pot... Read More
OPI has managed to leave us craving for more with each new nail laquer collection we saw and the newest collection, Miss Universe, is no exception. Beauty and fabulous nail polishes are truly a match made in heaven and so the new project by the beloved brand is more than likely to spark a lot of enthusiasm among consumers. As expected, this collection aims to capture all the glamour and sophistication associated with beauty pageants: "This collection embodies the pageants' femininity, grace and glamour with a real sense of fun shown... Read More
After the H&M x Lanvin collaboration, that turned out to be a tremendous success, H&M aims to exceed the consumer expectations once again by featuring another exciting collaboration with Versace. Just like previous collaborations with important names from the fashion industry such as Stella McCartney, Karl Lagerfeld, Roberto Cavalli, Jimmy Choo or Comme des Garçons, the new line will give fashion interested individuals the chance of embracing high end fashion at a reasonable price range. Margareta van den Bosch, creative advisor at H... Read More
Lady Gaga is one of the most controversial celebs of the world. However, this time she managed to land on the frontpage due to a shocking and world-shattering act. We find out from the newest celeb gossips that Lady Gaga is sued for charity corruption. It is claimed that the young singer scammed a few dollars from the sale of the famous wristbands that should have contributed to the helping of victims of the latest tsunami in Japan. Those who took part in the campaign know that these chic accessories could be purchased for no more than $5 wi... Read More