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Designer Paola Robba started to design for Poko Pano in 1988 and since then the collection has slowly evolved and conquered the hearts of Brazilian consumers. In 2002 Poko Pano was attending for the first time the Sao Paolo Fashion Week and it is here where the brand was highly appreciated and noticed for its fashionable style. The Poko Pano 2011 swimwear collection is definitely worth admiring as Brazilian swimwear has always been a main point of attraction. All the swimwear designs have a great amount of sexiness and exoticism attached wh... Read More
Proper skin care can be a quite challenging task regardless of your skin type, however sensitive skin often rises additional problems due to the numerous factors that can influence the overall result. Although the green beauty routine is to use strong essential oils. Lavender, peppermint or tea tree oil should be used for spot treatments only as they might cause irritations otherwise.Here are some commonly used ingredients that you should look out for whenever you are unsure if the product you are about to purchase is the right one for you.... Read More
Although it has been said that television mimics the real life it seems like things can happen the other way around as well. Fans of the famous TV series 'Glee' will soon have the opportunity to bring a little bit of 'Glee' style inspiration into their lives thanks to Sephora by OPI brand. After the success of the Justin Bieber nail polish which started a tremendous yet absolutely predictable shopping frenzy and sold out in no less than 3000 stores andKaty Perry nail polish line going on a similar path the initiative is far from ... Read More
It seems like the beginning of the year is a truly prolific time for retailers who are on the verge of starting new projects. Targeting a group with an estimated 2 billion dollars buying power, Walmart's new brand called GeoGirl will debut in February and will be replacing the Mary-Kate and Ashley cosmetics range which has suffered a decay in consumer preferences over the last years. The skin care and makeup products from the brand are designed to be eco friendly as the brand aims encouraging a responsible attitude towards environmental prob... Read More
Although she left Victoria's Secret a few months ago, Heidi Klum is by no means planning to retire from the fashion and beauty industry. On the contrary, the beautiful 37 year old supermodel seems to be as energetic and determined to start new projects as always. Wondering what's on Heidi's mind lately? Her latest project involves releasing her own fragrance that will be called Shine. The first steps in the development of this project have already been taken as she has recently signed a deal with Coty Inc, the world's largest fragrance compa... Read More
With the spring summer 2011 season approaching we are beginning to see more and more ad campaigns from various well known designers who are promoting their fabulous creations highlighting the most popular fashion trends in the process. One of the most interesting marketing strategies when it comes to ad campaigns is the one adopted by the Burberry brand. The brand has chosen an evolving ad campaign as their marketing strategy, which means the photos of the collection will change each month to give the public the opportunity to see mo... Read More
As the perceptions of beauty become to expand it seems like the most well known retailers are starting to conform to the new standards an adjusting their marketing strategies accordingly. This is also the case of the well known Swedish brand H&M has recently announced that a new capsule collection featuring plus size pieces called Inclusive. The collection, which will feature 20 pieces is extremely feminine and stylish. Fabulous trendy floral prints, polka dots, flirty 50's style party dresses and skirts, cardigans, tops and even lingeri... Read More
The new ad for Belle D'Opium fragrance by Yves Saint Laurent features French actress Melanie Thierry dancing sensuously, in a series of captivating gestures. At one moment in the commercial, she runs a finger down the inside of her forearm. In the end of the clip a voice says "I am your addiction, I am Belle D'Opium. The new fragrance by Yves St Laurent." The actress running her finger down her inner arm was the main reason for the ad to be banned by the Advertising Standards Authority (ASA) after receiving 13 complaints from viewers... Read More
Halle Berry's third fragrance "Reveal" perfectly completes the perfume collection that includes "Halle" by Halle Berry, which was launched last year, and "Pure Orchid" by Halle Berry, launched five months ago. Having a light and fresh scent of plumeria, peach and mimosa, the new fragrance manages to balance classic elegance and refinement and a modern, sexy spirit. In fact, the 44-year-old-actress said that "Reveal is an invitation for women to share their story, to reveal some parts of themselves that they have not yet expressed. I... Read More
Designed to appeal to modern, fit women on the go, the sportswear industry is constantly coming up with new ideas to appeal to its consumers and to meet their needs as accurately as possible. The well known brand Nike seems to be among the most active ones in the industry when it comes to releasing new style options that are designed to help women perk up their style whenever needed. The latest Nike 6.0 lookbook makes no exception, as it reunites some of the fittest women of the moment. Ellery Hollingsworth, Monyca Byrne-Wickey, Carissa Moor... Read More
Emma Watson has proved that fashion is not a strange and unknown thing to her. Moreover, the beautiful actress proves that this domain can also be friendly with the environment. Her collaboration with People Three was materialized into this spring/summer 2011 collection set to be launched on February 28. The date coincides with Monday's Fairtrade Fortnight, an annual event celebrating fair and ethical trading values. Speaking about fashion, the 20-year-old "Harry Potter" star said that "it feels amazing. Fashion is something that I l... Read More