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Uber-popular pop diva, Katy Perry already managed to strengthen her style puss reputation however it seems that she is eager to further fuel her fame and fortune with additional creative projects. The 'California Gurls' singer decided to team up with the admired brand Firmenach to envision a brand new scent that has all the signature marks that appeal to the versatile personality of Katy Perry. The main inspiration both behind the name as well as packaging and the campaign for the Katy Perry Purr-fume launch was her famous friend Kit... Read More
Rihanna announced the launch of a new fragrance, Rogue. The Rogue by Rihanna fragrance is the star's fourth perfume after Nude, Rebelle and Reb'l Fleur and aims to be a reflection of what she is today. The new scent might be launched at the beginning of September only, however the ad campaign for it was already prepared.The star chose a sultry yet more refined image to promote the new scent. In the ad picture she wears a simple slip dress and rocks her signature half-shaved 'do styled by Yusef Williams. The black and white photo, photographe... Read More
The JLove fragrance, set to be launched this October is Jennifer Lopez' 20th fragrance. The prolific star made her debut in the fragrance industry in 2002 with “Glow”, which proved a resounding success, hitting $100 million in sales in the first year. Over the years, she refined her approach and evolved tremendously.Speaking about the ways in which her approach changed over the years, the star told WWD: “When I did my first fragrance, Glow, I didn’t really think much beyond making it the best, most beautiful fragrance ever created. On the ot... Read More
The Olsen sisters are launching two new fragrances for their Elizabeth and James fashion line. The two sisters are rapidly expanding their fashion empire and it seems they also felt ready to venture into beauty. The new scents are titled Nirvana Black and Nirvana White and will be exclusive to Sephora. The duo spent almost two years developing the scents which will hit the counters in late January 2014.The Nirvana Black fragrance was the first one designed and took almost a year and a half to complete. Mary Kate and Ashley worked with Robin ... Read More