Selena Gomez to Launch Her Own Fragrance
We can barely keep up with all the news about celebrity fragrances lately. After Justin Bieber's fragrance Someday has literally shattered sales records, Kim Kardashian and Christina Aguilera have filmed the ad campaigns for their fragrances and Taylor Swift is about to launch her first fragrance 'Wonderstruck', another young diva is preparing to go on a similar path. The 18 year old diva seems to have made an interesting choice as she teamed up with Adrenalina Inc, a brand that is most widely known as an extreme sports and adventure-themed ...
Sugababes Tempt, Tease and Touch Fragrances
Sugababes have enchanted the eyes and ears of many of their fans and now the trio is trying to enchant other senses as well by releasing their own fragrances. The Sugababes fragrance collection underlines the personality of each of the three celebrity singers and as a result 3 individual fragrances have been developed named Sugababes: Tempt, Tease and Touch. It seems that launching a fragrance has become a celebrity trend and Sugababes have decided to follow this trend and launch their own scents. The fragrances are delightful and suit diff...
Rihanna's New Fragrance Reb'l Fleur Launch
It seems that Rihanna is joining the ever-growing number of celebrities that have a signature perfume. The 22-year-old singer from Barbados is set to launch her first fragrance next month. For her new project, reports say that RiRi has teamed up with Parlux Fragrances Inc. The perfume is described as “a musky mix of vanilla, patchouli and amber”. The name of the perfume is Reb'l Fleur and is inspired by the singer's grandmother. “My grandmother in Barbados used to call me her Rebel Flower,” Rihanna told People.com. As for the special scent,...
Rihanna to Launch New ''Rebelle'' Fragrance
Aside from their unique personalities that never fail to attract media attention and actively expand their fan base, Katy Perry and Rihanna have one more thing in common: they will both continue the success of their first fragrances with a brand new scent that will most likely continue the previous successes. If Katy is going for a similar theme with her new Meow fragrance, Rihanna chose to diversify her scent by showing one new side of her. The singer has done a survey asking women whether they are flowers or rebels and, since 68% of them d...
Taylor Swift to Launch Second Fragrance, Wonderstruck Enchanted
The comprehensive list of celebrity promoted perfumes just got a little longer. After the massive success of her first fragrance 'Wonderstruck', Taylor Swift aims to cater to her fans' needs with yet another similar project set to be launched this fall. Given the massive success of Taylor Swift's first fragrance, it makes a lot of sense to continue in the same direction and this is precisely the marketing strategy adopted by the star. The star took a moment to describe her latest project and declared for WWD.com: “Wonderstruck Enchanted is...
Jennifer Lopez Launches 'Love and Light' Fragrance
Jennifer Lopez is adding another fabulous perfume on her already long list. Launched on the 2nd of July, the new fragrance, called 'Love and Light' will debut in Kohl's and other stores in September. Jennifer explains that the new fragrance is closely linked to a previously launched one and aims to help women express themselves and their deepest emotions: “Love & Light is an extension of 'Love & Glamour'. It’s the next incarnation. With Love& Light, I wanted to create a fragrance that was less about the world around you and more ...