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Although she left Victoria's Secret a few months ago, Heidi Klum is by no means planning to retire from the fashion and beauty industry. On the contrary, the beautiful 37 year old supermodel seems to be as energetic and determined to start new projects as always. Wondering what's on Heidi's mind lately? Her latest project involves releasing her own fragrance that will be called Shine. The first steps in the development of this project have already been taken as she has recently signed a deal with Coty Inc, the world's largest fragrance compa... Read More
Katy Perry is preparing to launch a sister fragrance for her first signature perfume, Purr. The latest fragrance inspired by the diva will also revolve around the feline world for its theme and will be suggestively called Meow. Despite her very busy and successful year, the diva is set on creating a fabulous new scent that will have different defining notes for a clear distinction between the two fragrances. According to Katy, the California Dream Tour was a great source of inspiration for her new project: 'It’s a sister fragra... Read More
It seems like Heidi Klum has really dedicated a lot of her energy in developing her first signature scent. The first pictures of the new scent, 'Shine', as well as its defining notes have already been revealed. The gorgeous supermodel has been working closely with her team of experts and the results are starting to show. For the perfume, Heidi chose to combine femininity and luxury for an alluring and sophisticated scent: “There are different moods that as a fragrance creator you can travel to. But for my first one, I wanted what I ... Read More
It's not uncommon for celebrities to design their own signature fragrances, so it's no surprise Beyonce isn't shy about getting ready to launch her second signature perfume Pulse. Beyonce's previous fragrance ad has definitely caused some “heat” and her new perfume called Pulse is definitely following the same path, a path of seduction and glamour. Beyonce's Pulse fragrance has been created with the help of Coty Inc.'s beauty division the same company Beyonce cooperated with for the launch of her previous Heat and Heat Rush fragrance... Read More
Beyonce's Rise fragrance will soon hit the market. Releasing a secret self-titled full album complete with videos at midnight without any sort of promotional efforts beforehand and having it hit a million in sales soon after and becoming the fastest selling album on iTunes wasn't enough for the singer, who also launched a scent for her Mrs Carter World Tour. Beyonce also found time to take her growing fragrance empire in a new direction by exploring a different set of notes.It appears that the Beyonce Rise perfume developed by Loc Dong of In... Read More
The second One Direction fragrance is on its way, Harry Styles announced yesterday! The band's first fragrance 'Our Moment' became one of the fastest selling fragrance of 2013, so the boys decided to surprise fans with a new flanker. The new fragrance is titled 'That Moment' and it's very similar to the original scent, both in terms of presentation and smell. After all, the fans' overwhelming response was the catalyst for the new project according to the teen heartthrob who presented some of the key aspects about the new scent in a short You... Read More