Sugababes Tempt, Tease and Touch Fragrances
Sugababes have enchanted the eyes and ears of many of their fans and now the trio is trying to enchant other senses as well by releasing their own fragrances. The Sugababes fragrance collection underlines the personality of each of the three celebrity singers and as a result 3 individual fragrances have been developed named Sugababes: Tempt, Tease and Touch. It seems that launching a fragrance has become a celebrity trend and Sugababes have decided to follow this trend and launch their own scents. The fragrances are delightful and suit diff...
Selena Gomez to Launch Her Own Fragrance
We can barely keep up with all the news about celebrity fragrances lately. After Justin Bieber's fragrance Someday has literally shattered sales records, Kim Kardashian and Christina Aguilera have filmed the ad campaigns for their fragrances and Taylor Swift is about to launch her first fragrance 'Wonderstruck', another young diva is preparing to go on a similar path. The 18 year old diva seems to have made an interesting choice as she teamed up with Adrenalina Inc, a brand that is most widely known as an extreme sports and adventure-themed ...
Beyonce Prepares to Launch New Pulse Perfume
It's not uncommon for celebrities to design their own signature fragrances, so it's no surprise Beyonce isn't shy about getting ready to launch her second signature perfume Pulse. Beyonce's previous fragrance ad has definitely caused some “heat” and her new perfume called Pulse is definitely following the same path, a path of seduction and glamour. Beyonce's Pulse fragrance has been created with the help of Coty Inc.'s beauty division the same company Beyonce cooperated with for the launch of her previous Heat and Heat Rush fragrances. The p...
Taylor Swift to Launch Second Fragrance, Wonderstruck Enchanted
The comprehensive list of celebrity promoted perfumes just got a little longer. After the massive success of her first fragrance 'Wonderstruck', Taylor Swift aims to cater to her fans' needs with yet another similar project set to be launched this fall. Given the massive success of Taylor Swift's first fragrance, it makes a lot of sense to continue in the same direction and this is precisely the marketing strategy adopted by the star. The star took a moment to describe her latest project and declared for WWD.com: “Wonderstruck Enchanted is...
Rihanna's New Fragrance Reb'l Fleur Launch
It seems that Rihanna is joining the ever-growing number of celebrities that have a signature perfume. The 22-year-old singer from Barbados is set to launch her first fragrance next month. For her new project, reports say that RiRi has teamed up with Parlux Fragrances Inc. The perfume is described as “a musky mix of vanilla, patchouli and amber”. The name of the perfume is Reb'l Fleur and is inspired by the singer's grandmother. “My grandmother in Barbados used to call me her Rebel Flower,” Rihanna told People.com. As for the special scent,...
Heidi Klum to Launch her First Fragrance
Although she left Victoria's Secret a few months ago, Heidi Klum is by no means planning to retire from the fashion and beauty industry. On the contrary, the beautiful 37 year old supermodel seems to be as energetic and determined to start new projects as always. Wondering what's on Heidi's mind lately? Her latest project involves releasing her own fragrance that will be called Shine. The first steps in the development of this project have already been taken as she has recently signed a deal with Coty Inc, the world's largest fragrance compa...