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It's not a real secret that, when it comes to the fashion industry effective marketing campaigns are great contributes to the overall success and popularity of the brand. The new seasons are often the most busy ones in terms of marketing strategies as well as being the time when most changes are made. After Vera Wera Wang and Leighton Meester fragrance deal and the failed attempt to get Robert Pattinson to work for Burberry, it seems that Balenciaga has also decided to make a move and make the famous Brazilian model an offer to be the new f... Read More
While celebrity inspired lifestyle collections are nothing new, it seems like Jlo and Marc Anthony might set an interesting trend as they are the first couple ever to design collections simultaneously for the same retailer. Apparently the collections featured by the two stars will go beyond men and women apparel. While JLo's first collection will consist of dresses, sportswear and accessories such as handbags, shoes or jewelry, Marc Anthony will launch sportswear, accessories, sport coats and shoes. The overall value of the contract is esti... Read More