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California Mafia Boss

California Lawsuit Against Brazilian Blowout

California Lawsuit Against Brazilian Blowout

It seems that California has filed a lawsuit against Brazilian Blowout manufacturer called GIB LLC. There's always been a controversy surrounding the Brazilian Blowout hair straightening treatment as it seemed too beautiful to be true. The manufacturer claimed the product to be completely SAFE and FORMALDEHYDE FREE, which according to tests performed in a laboratory of Oregon Health & Science University’s Center for Research on Occupational and Environmental Toxicology. It seems that two hairstylists have complained about eye irritation... Read More

Reese Witherspoon in 'California Denim' for Lindex

Reese Witherspoon in 'California Denim' for Lindex

Reese Witherspoon is the new face of Swedish retailer Lindex. The 35-year-old actress poses gracefully for the label's fall 2011 campaign called 'California Denim'. Flaunting her unmistakable smile and her flawless blonde tresses, Reese rocks all those '70s-inspired outfits in the latest Lindex collection, while spreading positiveness, energy and natural beauty. Speaking about her collaboration with Lindex, the Oscar-winning actress says that, "I have always loved denim and knitted garments that can be mixed and matched. Lindex’ fas... Read More

Hugo Boss Black Spring 2012  Ad Campaign

Hugo Boss Black Spring 2012 Ad Campaign

Hugo Boss's widest range of attire options, the Hugo Boss Black label has managed to conquer fashion enthusiasts with a high preference for classy yet modern styles once again by featuring several simple yet ultra alluring alternatives that maintain the timeless aspect of the label without neglecting important mainstream trends such as bold colors or stripes. Malgosia Bela is the face of the latest campaign alongside male model Mark Vanderloo. The two supermodels perfectly highlight the glamorous elegant vibe the latest collection is undoubt... Read More

Nicole Richie Covers California Style March 2012

Nicole Richie Covers California Style March 2012

With a new TV show titled 'Fashion Star' which just made it's debut, fashionista Nicole Richie seems to have everything she could have ever hope for as with a fashion label out, a musician husband, two kids and a glamorous life, who could complain?! To show off her style icon worthy fashion style, Nicole Richie graces the cover of California Style, where she also shares info regarding her Cali-girl style, family life, work and more, so check out highlights of her interview and stunning photo spread. Nicole Richie, who was born and raised in ... Read More

Gwyneth Paltrow Named New Face of Hugo Boss Nuit Pour Femme Perfume

Gwyneth Paltrow Named New Face of Hugo Boss Nuit Pour Femme Perfume

People usually associate beautiful actress Gwyneth Paltrow with GOOP and healthy eating. However, this time the 39-year-old starlet has been named the face of the new Hugo Boss perfume called Boss Nuit Pour Femme. A first behind-the-scenes image was released this week alongside the German-based fashion brand’s announcement of the collaboration. "We are delighted to welcome Gwyneth Paltrow to the Hugo Boss family as the face of our new Boss Black female signature scent," said Gerd Von Podewils, Global Marketing Director for Hugo Boss ... Read More

Hugo Boss Orange Fall 2012 Campaign

Hugo Boss Orange Fall 2012 Campaign

For the rapidly approaching fall season, Hugo Boss takes us to a trip in Barcelona. The Hugo Boss Orange fall 2012 campaign features supermodel Jac Jagaciak and male model Ryan Burns in a youthful, modern campaign shot by Cédric Buchet which definitely brings memories or at the very least, leaves quite a lot of room for daydreaming. As far as the ensembles are concerned youthfulness along with modern touches are the ones that unquestionably dominate. Focusing on wardrobe staples and making sure to inject plenty of colorful touches is the str... Read More

Hugo Boss Black Winter 2012 Campaign

Hugo Boss Black Winter 2012 Campaign

Hugo Boss Black has prepared a minimalistic yet uber stylish new add campaign for the coldest days of the year. If the Orange label has given a glimpse as far as youthful touches are concerned, the Black label is all about looking sophisticated and professional. Looking gorgeous has some fabulous coordinates with a timeless allure and the new campaign is a beautiful reflection of the principle. Looking professional is after all a key piece of everyone's life and the label shows a few fab ways to do it. For the most conservative among shopper... Read More

Hugo Boss Black Spring 2013 Campaign

Hugo Boss Black Spring 2013 Campaign

Familiarizing ourselves with the new season goodies that await is much easier now that some of the most important names in the industry are releasing fab campaigns to make their hottest offerings more memorable. For the Hugo Boss Black label, the spring 2013 fashion revolves around fairly simple pieces that shine in classy combos which combine the effortless chic concept with the elegance and luxury that truly defines a high end label. Knowing how to highlight the beauty of the main piece is often more valuable than embracing complex style r... Read More

Reserved 'California Dreaming' Lookbook Spring/Summer 2013

Reserved 'California Dreaming' Lookbook Spring/Summer 2013

The Reserved 'California Dreaming' lookbook features some of the brand's bold offerings for the upcoming spring/summer 2013 season. Check out these cool goodies and peddle your way around the city looking fabulously chic! There are so many lust-worthy pieces in the label's latest collection and some seriously stylish ensembles for you to get inspired. Welcome warmer days choosing from the wide assortment of statement-making pieces! In our hunt for the perfect additions to our sunny days wardrobes we came across the new Reserved 'Californi... Read More

Hugo Boss Jour Pour Femme Fragrance

Hugo Boss Jour Pour Femme Fragrance

If last year we saw the Gwyneth Paltrow for Hugo Boss Nuit Pour Femme fragrance campaign, this we'll get to see the star in a new campaign, this time for the day version of the scent: the Hugo Boss Jour Pour Femme fragrance. The new scent belongs to the floral category and caters to modern women who juggle with multiple roles at once, which is why the star proved such a great choice. Carla Luini, vice president of fashion brands for P&G Prestige told WWD that:“Gwyneth Paltrow embodies hard work, femininity and sophistication. She is a... Read More

Hugo Boss Fall 2013 Campaign

Hugo Boss Fall 2013 Campaign

The Hugo Boss fall 2013 campaign is defined by the “Man Ray in Fashion” theme and brings supermodels Joan Smalls and Anja Rubik in the spotlight. Lensed by photographer Tom Munro in New York, the new Hugo Boss campaign brings several elegant options for the upcoming months. Like always, the label brings plenty of versatile options worth indulging in from clothing to accessories. The label is known for its modern perspective and rather minimalistic designs and the new line seems to follow these principles closely. Even the minimalist setting ... Read More

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