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First, there was Thomas Burberry, a tailor’s apprentice, who founded the brand back in 1856. Then, Thomas Burberry & Sons made their debut in London’s West End. The house that became the outfitter for the first explorers to reach the South Pole in 1911, and by 1914, adapted its coats for WWI soldiers resulting the famous trench coat, and dressed Audrey Hepburn in "Breakfast at Tiffany's" in 1961, built their impeccable image throughout time becoming one of the most powerful names in the fashion industry. Now a registered tradem... Read More
With the spring summer 2011 season approaching we are beginning to see more and more ad campaigns from various well known designers who are promoting their fabulous creations highlighting the most popular fashion trends in the process. One of the most interesting marketing strategies when it comes to ad campaigns is the one adopted by the Burberry brand. The brand has chosen an evolving ad campaign as their marketing strategy, which means the photos of the collection will change each month to give the public the opportunity to see mo... Read More