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The beginning of the new year seems to be a perfect opportunity for retailers to devise their marketing strategies for the new season and announce their new brand ambassadors. The Olay Total Effects anti aging line will be represented in 2011 by the well known actress Kim Cattrall. The advertising campaign for The Total Effects 7-in-1 Advanced Anti-Aging Body Wash is set to start in February 28 on TV, however magazine ads will only be released in April. Although Olay representatives have not made many comments regarding their choice, the bea... Read More
Salma Hayek has always been admired for her wonderful physical traits, being one of the most attractive female celebrities in Hollywood. Despite the fact that she has revealed her desire to launch a beauty line a couple of years ago, up until now, no definite action was taken to fulfill this desire. However, things are now starting to go in the right direction as the actress has confirmed that she has partnered up with CVS to create an affordable beauty line which will be inspired by her culture. The line will be called Nuance and wi... Read More