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When you're permanently dyeing your hair, it can sometimes bring a lot of damage to it. Ammonia is used to open the hair fiber so that dye can nestle in. It is also known to smell terribly and can irritate the delicate skin on scalp. Brands producing long lasting hair colors have long researched an ammonia free hair dye alternative that offers thorough coverage and a less unpleasant experience. L’Oreal Professionnel is one of the most well-known ammonia free hair color brands that has been touting INOA, which stands for Innovation ... Read More