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After the rather toned down hues that are practically synonym with the cold days, seeing more vibrant, lively tones can feel like a true blessing. From casual attire to outfits that stand right at the border between casual and elegant, the Nanette Lepore Resort 2012 collection subtly highlights some of the hottest fashion trends in a refreshing manner. Feminine and seductive, the looks tackle a tricky combo: sleek, trendy and classy simultaneously, eliminating boredom without making mixing and matching excessively complicated. The outfit cho... Read More
Lovely Chloë Moretz has been announced as the new brand ambassador of American casualwear retailer Aéropostale. "When we met Chloe, it really was an instant love affair," said Scott Birnbaum, SVP of Aéropostale marketing and e-commerce. "She has such great style, she can mix it up. She wears great high-end designers and everyday stuff. We think she’s a role model. She’s quirky and actually really funny, and those are things our brand stands for." Birnbaum also added that, "We know she will connect with our customer. She’s extremely ... Read More
Summer nail polish tones are absolutely great. They really are. But can you blame us for wanting to take a peek at what the new alternatives will be, especially with three upcoming collections from Zoya alone? "Full-coverage creams and metallics or incredibly shiny jellies" are the incredibly tempting promises of the brand for the new season. The new nail polished collections are called Designer, Gloss and Diva and each are catered to fulfilling our deepest color needs. No less than fifteen incredibly alluring tones are coming our wa... Read More
The fashion industry often joins forces with contemporary artists to turn simple clothing elements into real art pieces. In the H&M Divided Art spring 2012 collection the works of Fanny Gentle, Alexis Anne Mackenzie, Saskia Pomeroy and Johnny Ryan are immortalized with the help of unique t-shirts, leggings and chic tank tops. This ultra-popular brand succeeded in re-inventing the urban sportswear trend oh-so-many youngsters promote all over the world. The warm season allows us to live out our love affair with gorgeous prints and an unlim... Read More
Dare to rock the hottest nail color trends of the warm season and keep up with the series of polish parades released by our fave beauty labels. Reveal your inner glam diva and start toying with the idea of complementing your nail varnish collection with brand new shades. For June 2012 we expect the dazzling nail collection from China Glaze made up of no less than 12 versatile and ultra-refined hues. The many shades of green, brown and red will serve as A-list options to perk up your nails. China Glaze is ready to flood you with soph... Read More
A change in the creative department of a fashion house can lead to controversies and even to a sudden rise or to a tragic fall of the brand. In the case of Christian Dior we have the privilege to witness a new phase of the success story of this world-wide known and admired powerhouse. Bill Gaytten is the mastermind behind the Christian Dior Pre-Fall 2012 collection which adopts a classy and more elegant approach towards modern and old time favorite style trends. The style guru who replaced John Galliano proved his originality when it comes t... Read More
Model Saskia de Brauw is the new Zara girl and fronts the brand's newly released spring/summer 2012 campaign. Once again, the famous Spanish label proves that its creative team is constantly in tune with its customers providing a kaleidoscope of oh-so-versatile pieces and adapting its lines not just to the hottest fashion trends seen on the runways but also to the needs of its shoppers. Maybe this is Zara's secret to their amazing success among a wide range of people, cultures and generations. The latest Zara collection for the upcom... Read More
In need of cutting-edge and outstanding outfit elements it's wise to turn to the most influential clothing retailers. Free People is undoubtedly a real fashion powerhouse when it comes to pocket-friendly and accessible urbane wear. This time we have the chance to spot the latest campaign starring the hip Danish model Freja Beha Erichsen dressed up on one hand as a boho fairy, on the other as a dare-devil sporting a slouchy tank-top and leather boots. The Free People February 2012 lookbook photographed by Joshua Allen lines up a fab array of ... Read More
The latest Zara TRF Spring/Summer 2012 campaign offers only a short insight into the upcoming collection for rising fashionistas. The TRF branch of this highly-acclaimed brand is definitely designed to meet the ever-changing style expectations of younger generations. For this summer we have the chance to see a set of amazing floral printed fashion compositions channeling the hottest trends from the runway and the red carpet. Zara is synonymous with refinement and accessible chic, therefore everyone will be able to nail down a similar stateme... Read More
This is the fifth year when the Swedish fast fashion retailer launched its famous H&M Fashion Against AIDS collection. The objective of the complete project is to raise funds for various projects from all over the world which deal with HIV/AIDS awareness. These statement t-shirts and printed wardrobe staples will definitely encourage the youth and the large public to support similar generous causes. Numerous artists contributed to the creation of these fashion items, Anne-Sofie Johansson as the Head of Design at H&M stated that, “I l... Read More
The 90th birthday of the brand is crowned with a gorgeous collection which mirrors the old time glamor oh-so-characteristic of Gucci. The opening of the Gucci Museum in Florence will also land the atelier in the spotlight. Frida Giannini was asked whether the latest outfit parade is actually a lineup of signature design patterns and elements used by the fashion house. Her answer was the following, “I’d barely looked at the archives this season; the collection’s not really about that.” Instead, she was inspired by the femme fatale-type celebs... Read More